The demographics of help-seeking for smoking cessation in California and the role of the California Smokers’ Helpline

Zhu, Shu‐Hong; Rosbrook, Bradley; Anderson, Christopher M.; Gilpin, Elizabeth A.; Sadler, Georgia Robins; Pierce, John P.

doi:10.1136/tc.4.suppl1.s9

Cited by 44 publications

(32 citation statements)

References 14 publications

(8 reference statements)

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“…Studies have consistently shown that smokers who achieve long-term cessation significantly reduce their risk of disability or early death, and lower the healthcare costs to the community 1. Tobacco smoking is the largest single preventable cause of death in Australia.…”

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confidence: 99%

Comparison of two self-help smoking cessation booklets

1999

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Objective-To compare two self-help smoking cessation booklets distributed to callers to a Quitline telephone service in Queensland (Australia). Design-Callers were randomised to receive either a structured 14-day quit programme (Time to quit) or another booklet that described four broad stages of quitting (Can quit). Approximately one month later, these callers were interviewed by telephone. Main outcome measures-Self-reported smoking status at one month and recent quit attempts together with process measures. Results-Altogether, 521 callers (78.3%) were interviewed. They were heavier smokers when compared with all Queensland smokers: on average they had smoked for more than 15 years, smoked nearly 25 cigarettes per day, and almost two-thirds had attempted to quit smoking in the past year. In each group, significant proportions either did not begin to use the booklet (50.5-56.0%), or did not complete its use (77.4-82.3%). There were no diVerences in the self-reported quit rates at one month (17.0% vs 16.1%; p = 0.93). In an ordinal regression modelling procedure involving age, sex, number of recent quit attempts, number of cigarettes smoked per day, smoking status of partner, number of five closest friends who smoke, education, and booklet received, only the number of cigarettes smoked per day was significantly related to smoking status at one month. Conclusions-Callers to telephone Quitline services are typically heavier smokers than the general smoking population, and simple strategies, such as self-help booklets, appear to achieve relatively high success. Nevertheless, there is potential to improve the eVectiveness of these materials by making a range of materials available and encouraging callers to make a serious attempt to quit smoking. (Tobacco Control 1999;8:57-61)

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confidence: 99%

Comparison of two self-help smoking cessation booklets

1999

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“…It is a new measure for understanding reach and is different from the comparison of percentages approach (e.g., Zhu et al, 1995) and expands upon the early reach ratio work of Ossip and associates (North American Quitline Consortium, 2009a). It can be used to determine if the quitline is reaching those with higher smoking rates and provides information needed for developing targeted promotional campaigns.…”

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confidence: 99%

The Reach Ratio--A New Indicator for Comparing Quitline Reach Into Smoking Subgroups

Campbell

Baskerville

Hayward

et al. 2013

Nicotine & Tobacco Research

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“…[1][2][3] Effective tobacco cessation treatments are available but are used by a minority of people trying to quit using tobacco. 4 According to the North American Quitline Consortium, 5 all 50 states offer tobacco quitlines but often fund them at a low rate relative to their potential. State quitlines are continually challenged by the cost of recruiting tobacco users, as paid advertising can be nearly as expensive as service provision.…”

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Using Free Patches to Improve Reach of the Oregon Quit Line

Deprey

McAfee

Bush

et al. 2009

Journal of Public Health Management and Practice

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For 2 1/2 months, the Oregon Tobacco Quit Line (ORQL) offered a free 2-week starter kit of nicotine patches to all callers. The promotional plan, utilizing Roger's Diffusion of Innovation theory, targeted health plans, local policy makers, media sources, and referral sources, such as healthcare providers. Word-of-mouth advertising was also encouraged using a free patch card, which could be handed out to tobacco users. Six weeks prior to the public launch, information about the initiative was disseminated by e-mailing and sending letters to public and private sector partners. Call volume to the ORQL was monitored 6 months prior to the Free Patch Initiative and immediately following the launch. Demographic characteristics of callers pre- and postinitiative were compared using ORQL data. A media firm tracked earned media generated by the initiative. The Initiative generated free "earned" media attention, increased calls to the ORQL by 12-fold, and reached 1.3% of the smoking population within a 3-month period. Offering a short course of free NRT is an effective way to promote the use of quitlines.

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The demographics of help-seeking for smoking cessation in California and the role of the California Smokers’ Helpline

Cited by 44 publications

References 14 publications

Comparison of two self-help smoking cessation booklets

Comparison of two self-help smoking cessation booklets

The Reach Ratio--A New Indicator for Comparing Quitline Reach Into Smoking Subgroups

Using Free Patches to Improve Reach of the Oregon Quit Line

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