2019
DOI: 10.1108/mip-11-2018-0490
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The democratization of intangible luxury

Abstract: Purpose The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected to further democratize luxury services and consumer experience; indeed, this camera-based device acts as a personal consultant as it provides fashion advices based on the pictures of its users. Nonetheless, as the Echo Look proliferates the market, concerns around its potential disruption to the… Show more

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Cited by 25 publications
(12 citation statements)
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References 35 publications
(41 reference statements)
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“…Amazon has brought its digital assistant, Alexa, into people's homes with its wide range of skills (Farah & Ramadan, 2017; Mival et al, 2004) making daily activities for people with special needs much easier than before. The usage of Amazon's Alexa by this segment of consumers has become mainstream, especially in the US market, whereby the functional benefits that Alexa has provided them have been tremendous (Bigham & Carrington, 2018; Ramadan, 2019). People with special needs, their parents, and caregivers reflected on their positive experience while using AI and praised Alexa's practicality in terms of assisting them in various ways.…”
Section: Resultsmentioning
confidence: 99%
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“…Amazon has brought its digital assistant, Alexa, into people's homes with its wide range of skills (Farah & Ramadan, 2017; Mival et al, 2004) making daily activities for people with special needs much easier than before. The usage of Amazon's Alexa by this segment of consumers has become mainstream, especially in the US market, whereby the functional benefits that Alexa has provided them have been tremendous (Bigham & Carrington, 2018; Ramadan, 2019). People with special needs, their parents, and caregivers reflected on their positive experience while using AI and praised Alexa's practicality in terms of assisting them in various ways.…”
Section: Resultsmentioning
confidence: 99%
“…Moreover, it allows sending voice announcements via other Echo‐connected devices. The list of skills that Alexa can understand alongside the functions that it can deliver is expanding on a daily basis (Ramadan, 2019). As highlighted in customers' reviews as well as in the interviews conducted both with consumers and experts, the functionalities offered by Alexa provide people with special needs a sense of independence, and allow them to run errands that they would otherwise not be able to accomplish on their own.…”
Section: Resultsmentioning
confidence: 99%
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“…Amazon has been following this rationale since its launch in 1995 as an online bookstore. Indeed, Amazon serves customers today by paying special attention to convenience and seeking to be the world's most customer‐centric company (Farah & Ramadan, 2017; Ramadan, 2019). In order to optimize its customer‐centricity and drive up its growth and profitability, a firm should take into account three main components: client acquisition, retention and development (Ascarza et al, 2017).…”
Section: Research Backgroundmentioning
confidence: 99%