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2002
DOI: 10.1108/09574090210806423
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The Demand Management Process

Abstract: Demand management is the supply chain management process that balances the customers' requirements with the capabilities of the supply chain. With the right process in place, management can match supply with demand proactively and execute the plan with minimal disruptions. The process is not limited to forecasting. It includes synchronizing supply and demand, increasing flexibility, and reducing variability. In this paper, we describe the demand management process in detail to show how it can be implemented wi… Show more

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Cited by 133 publications
(145 citation statements)
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“…Distribution networks with long distribution channels become more complex because they involve more organizations, activities and facilities with variability of capabilities. This length of channel is identified as the source of variability [18].…”
Section: A Variabilitymentioning
confidence: 99%
See 2 more Smart Citations
“…Distribution networks with long distribution channels become more complex because they involve more organizations, activities and facilities with variability of capabilities. This length of channel is identified as the source of variability [18].…”
Section: A Variabilitymentioning
confidence: 99%
“…Improper forecasting tool application could happen because of misinterpretation of the real demand data and inconsistencies of the data handling processes [19]- [20]. Seasonal demand takes place at promotion season that leads to demand amplification [10], [18], and [20]. The uncertainty circumstances are caused by the lack of information or the altering situations in a dynamic market [21].…”
Section: A Variabilitymentioning
confidence: 99%
See 1 more Smart Citation
“…Assim, o processo de gestão da demanda e gestão do abastecimento por toda a cadeia de suprimentos (Melo & Alcântara, 2012;Mentzer et al, 2007;Croxton et al, 2002) passa a utilizar como inputs estimativas de vendas e capacidade dos recursos de manufatura, abastecimento e distribuição.…”
Section: Introductionunclassified
“…These changes include an emphasis on cross-functional and cross-enterprise integration (Chen and Kang 2007); the effective management of the flow of physical goods through suppliers, manufacturers, distributors and retailers for increased value to end customers (Jammernegg and Reiner 2007); and the ability to acquire and manage reliable demand information (Croxton et al 2002). In addition, outsourcing has increasingly become a key component of the SCM strategy for many firms.…”
Section: Supply Chain Managementmentioning
confidence: 99%