“…Most analyses report negative own-price coefficients, with electricity consumption decreasing as price increases in the short-run and in the long-run (Mount et al, 1973;Murray et al, 1978;Chung and Aigner, 1981;Fatai et al, 2003;De Vita et al, 2006;Polemis, 2007;Madlener et al, 2011;Cebula, 2013;Lim et al, 2014;Kohler, 2014). Conversely, results of some studies suggest that commercial and industrial electricity demands are unresponsive to price changes in the long-run and/or the shortrun (Baxter and Rees, 1968;Hawkins, 1975, Amusa et al, 2009. Commercial sector electricity consumption has also been found to be unresponsive to short-run prices changes, but extremely price elastic in the long-run (Eltony and Hajeeh, 1999;Zachariadis and Pashourtidou, 2007).…”