The Demand for Aggressive Behavior in American Stock Car Racing

Allmen, Peter von; Solow, John L.

doi:10.1007/978-1-4419-6630-8_6

Cited by 2 publications

(2 citation statements)

References 15 publications

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“…A smaller but growing body of literature uses the size of the television viewing audience. Examples of such work include Buraimo (2008), who modeled the substitutability between attendance and television demand for English football; von Allmen and Solow (2011), who studied the impact of aggressive driving and crashes on TV spectator demand in NASCAR; and Paul and Weinbach (2015) who use betting markets to forecast TV audience size.…”

Section: Relevant Literaturementioning

confidence: 99%

When the Stars Are Out: The Impact of Missed Games on NBA Television Audiences

Reilly

Solow

Allmen

2023

Journal of Sports Economics

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Using the 2018–2019 NBA season, we examine the causes and effects of star players missing games. Focusing on 19 star players, we find that injury, proximity to the end of season, games on consecutive days, and opponent quality lead to missed games. We then estimate a model of NBA television audience size using granular data from nationally broadcast games. Doubling the proportion of star players missing games reduces TV audience by approximately 6.5 million household viewings per regular season. A rough estimate of the advertising revenue lost due to stars missing games is between $15 and $20 million per season.

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Section: Relevant Literaturementioning

confidence: 99%

When the Stars Are Out: The Impact of Missed Games on NBA Television Audiences

Reilly

Solow

Allmen

2023

Journal of Sports Economics

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“…Additionally, NASCAR, the most popular car racing series in the USA, had a total of 135 cautions that were caused by accidents or spins during the 2018 racing season (Leslie-Pelecky, 2018). This helps to explain why many car racing experts state that "accidents are a part of car racing" (Von Allmen and Solow, 2012). Accidents and athlete injuries during sports events are not limited Severity of sport accidents on sponsorship effects 293 to auto racing.…”

Section: Introductionmentioning

confidence: 99%

The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory

Lee

Suh

2020

IJSMS

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PurposeThis study aims to examine the influence of a sports-related accident and its severity on sponsorship effects, including brand recognition, attitude toward the sponsoring brand and purchase intention.Design/methodology/approachThe fear appeal theory and sensation-seeking are applied as a theoretical framework. The research is carried out via an experiment using auto racing video footage and print material that manipulates the severity of accidents at three levels – no accident, an accident with a minor injury and an accident resulting in a fatality.FindingsThe analyses demonstrate that the severity of the accident elicits varying sponsorship effects. Sponsorship effects are maximized in a minor injury condition, while smaller sponsorship effects are garnered in the absence of an accident or during fatal injury conditions, as expected via the fear appeal theory. These results suggest that sports fans are excited by auto racing crashes, but are averse to witnessing a fatal accident.Research limitations/implicationsThe participants of the experiment were all students. Consequently, the participants did not represent all sports fans. Only auto racing was examined as experiment stimuli. Different demographic characteristics (e.g. age, race, nationality) and sports could differently influence the relationships among the research variables.Practical implicationsPotential sponsors do not need to take a negative view of the dangers of sports accidents. Rather, it is recommended that such companies actively plan their sponsorship activities with the appropriate strategy.Originality/valueThe relationship between the severity of a sports-related accident and sponsorship effects has received little attention regarding its potential impact on brand recognition, attitude toward the sponsoring brand and purchase intention. The current study is the first known empirical research using the fear appeal theory in sports sponsorship. It investigates the severity of a sports-related accident and determines how that severity influences sponsorship effects in auto racing. This study provides a better understanding of the effects of an accident and its severity on sponsorship effects.

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The Demand for Aggressive Behavior in American Stock Car Racing

Cited by 2 publications

References 15 publications

When the Stars Are Out: The Impact of Missed Games on NBA Television Audiences

When the Stars Are Out: The Impact of Missed Games on NBA Television Audiences

The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory

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