2022
DOI: 10.24985/kjss.2022.33.1.96
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The Decision-Making Process of Sports Center Consumer Based on COVID-19 Risk Perception: Applying an Extended Goal-Directed Behavior Model

Abstract: PURPOSE This study aimed to identify the decision-making process for consumers participating in sports centers based on an extended goal-directed behavior model (EMGB), and to provide empirical data for establishing effective operation strategies for sports centers, including additional risk perception of consumers during pandemic.METHODS A total of 446 surveys were used as the final sample. For data analysis, SPSS 21.0 and AMOS 21.0 were used for frequency analysis, correlation analysis, confirmatory factor a… Show more

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Cited by 6 publications
(2 citation statements)
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“…The results of this the research paper can be analyzed through the lens of consumer decision-making models [85,86] which provides valuable insights into the factors driving Polish e-consumers' behaviors in the context of environmental consciousness and online shopping. One of the prominent models is the Theory of Planned Behavior (TPB), which posits that behavioral intentions are influenced by attitudes, subjective norms, and perceived behavioral control [87][88][89][90][91]. In this study, the observed shift towards more ecoconscious online shopping behavior among Polish consumers reflects changes in attitudes towards sustainability.…”
Section: Discussionmentioning
confidence: 90%
“…The results of this the research paper can be analyzed through the lens of consumer decision-making models [85,86] which provides valuable insights into the factors driving Polish e-consumers' behaviors in the context of environmental consciousness and online shopping. One of the prominent models is the Theory of Planned Behavior (TPB), which posits that behavioral intentions are influenced by attitudes, subjective norms, and perceived behavioral control [87][88][89][90][91]. In this study, the observed shift towards more ecoconscious online shopping behavior among Polish consumers reflects changes in attitudes towards sustainability.…”
Section: Discussionmentioning
confidence: 90%
“…H1N1 바이러스 위험인식에 관한 연구에서 H1N1의 위험인식은 여행의도에는 영향이 없는 것으로 나타났다 [5]. 또한 스포츠센터 소비자의 의사결정 과정에 관한 연구에서 코로나19 위험지각은 소비자의 열망에 유의한 부(-)의 영향을 미치지만, 행동의도와는 영향관계가 없는 것으로 나타났고 [20], 소비자의 위험지각은 태도와 의도 같은 의사결정 과정에 중요한 영향을 미치는 것으로 나타났다 [21]. 또한 홍콩 여행시 지각된 위험은 여행을 가지 않으려는 열망과 행동의도에 유의한 정(+)의 영향을 주는 것으로 나타났다 [22].…”
Section: 위험인식과 열망 행동의도 간 관계unclassified