2022
DOI: 10.1108/ccsm-12-2020-0250
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The DaimlerChrysler takeover failure revisited from a varieties-of-capitalism perspective

Abstract: PurposeThe purpose of this paper is to revisit the disastrous DaimlerChrysler AG takeover episode from 1998 to 2007 in order to arrive at a more comprehensive explanation of this and other merger and takeover failures based on institutional theory.Design/methodology/approachThe case study is based on various secondary sources of information and on the insights that one of the authors gained from working for 14 years in various positions for Daimler-Benz and DaimlerChrysler.FindingsDaimlerChrysler failed becaus… Show more

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Cited by 2 publications
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“…Mergers and acquisitions under different types of capitalism could yield significant benefits based on complementary assets [8]. Chrysler's expertise in sports utility vehicles and marketing innovation could make synergies with Daimler's high-quality strategic assets rooted in German vocational training and engineering systems [9]. However, the management of Daimler and Chrysler failed to achieve any form of synergies.…”
Section: First Failed Manda Case: Daimler and Chryslermentioning
confidence: 99%
“…Mergers and acquisitions under different types of capitalism could yield significant benefits based on complementary assets [8]. Chrysler's expertise in sports utility vehicles and marketing innovation could make synergies with Daimler's high-quality strategic assets rooted in German vocational training and engineering systems [9]. However, the management of Daimler and Chrysler failed to achieve any form of synergies.…”
Section: First Failed Manda Case: Daimler and Chryslermentioning
confidence: 99%