The Current Status and Task of Promoting Urban tourism: Focused on Jeonju Hanok Village

Kim, Dongyoung

doi:10.33071/ssricb.37.1.201304.119

Cited by 2 publications

(1 citation statement)

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“…It only suggests that aside from spending holiday and leisure, food is one of the motivations of tourists visiting the city. This result is supported by the findings of other researchers (Dongyoung, 2013;Kivela and Crotts, 2006) where gastronomy provides inspiration to travel and it gives positive effects after traveling from one destination.…”

Section: Discussion and Implications Of The Studysupporting

confidence: 87%

Gastronomy as a factor of tourists' overall experience: a study of Jeonju, South Korea

Carpio

Napod

Hyun

2021

IHR

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PurposeSatisfying the gastronomy experience of tourists becomes the most important strategic aim in the hospitality and tourism industries. This study attempts to prove that there is a distinct and specific market segment related to gastronomy from the overall number of tourist arrival of Jeonju City. Furthermore, this study investigates the different factors that affect the overall experience of tourists. The focus of the study is Jeonju City, a popular gastronomy destination in South Korea.Design/methodology/approachSurvey questionnaires were distributed to 680 tourists in Jeonju City during two survey periods. Descriptive statistics and regressions were utilized to treat the data. The predictors that affect the overall experience of tourists were identified through the different literature. The hypotheses were formulated and tested to examine the relationship between the assessments of the distinct gastronomy-tourist market and tourists' overall experience.FindingsThe results indicate that there are 17.20% of the respondents indicated that their main reason for traveling was for the food. Descriptive statistics revealed that local food satisfaction, destination image perceived quality, perceived value, tourist expectations, and costs and risks have a positive and significant influence on tourist overall experience.Originality/valueThe findings of this study could provide guidelines for both the hospitality and tourism industries of the country, and tourist destination operators to further positioned approaches to satisfy gastronomy tourists in the “new normal”.

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Section: Discussion and Implications Of The Studysupporting

confidence: 87%