“…OBI is a flexible, transparent and cost effective way of tightly integrating BI with an organization's constantly evolving business processes (Indart, 2006). BI is used in such diverse fields as college admissions (Amburgey & Yi, 2011), health care (Olinsky & Schumacher, 2010;Sillup, Klimberg, & McSweeney, 2010), governmental funding (Smith, Ariyachandra, & Frolick, 2010), and industry (Coghlan et al, 2010;Corral, Schuff, Schymik, & Louis, 2010;Davenport, 2010).…”