2017
DOI: 10.4324/9781315411019
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The Cultural Dimension of Global Business

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Cited by 49 publications
(62 citation statements)
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“…Downs (1971) defined culture as "a mental map which guides us in our relations to our surroundings and to other people" (quoted in Ferraro, 1994, p. 17). Ferraro (1994) approached culture in a somewhat similar manner, "Culture is everything that people have, think, and do as members of their society" (p. 17). The verbs have, think and do reflect what culture consists of.…”
Section: Meaning Of Culturementioning
confidence: 99%
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“…Downs (1971) defined culture as "a mental map which guides us in our relations to our surroundings and to other people" (quoted in Ferraro, 1994, p. 17). Ferraro (1994) approached culture in a somewhat similar manner, "Culture is everything that people have, think, and do as members of their society" (p. 17). The verbs have, think and do reflect what culture consists of.…”
Section: Meaning Of Culturementioning
confidence: 99%
“…The verbs have, think and do reflect what culture consists of. According to Ferraro (1994), culture has three major structural components:…”
Section: Meaning Of Culturementioning
confidence: 99%
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“…Culture is the sum of material objects, attitudes, beliefs, behaviors, and ideology in a given society (Ferraro, 1998). Therefore, culture is essential to understanding consumer behavior.…”
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confidence: 99%