Casebook of Indigenous Business Practices in Africa 2023
DOI: 10.1108/978-1-80262-251-520231009
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The Cultural and Creative Industries in Ethiopia: A Case of Cultural Lifestyle Items Producer

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“…Given the close association of CICH products with regional cultures and their rich cultural content, they are not suited for mass production. Consequently, SMEs, leveraging their inherent flexibility and innovativeness, have successfully captured the market pulse, launching products that resonate with consumers and extending the influence of ICH across different regions (Arshad et al, 2023;Gudeta and Hailemariam, 2023). This has not only stimulated local economies and bolstered tourism but also enabled these businesses to establish unique brand identities and receive widespread consumer acclaim (Arcos-Pumarola et al, 2023).…”
Section: Introductionmentioning
confidence: 99%
“…Given the close association of CICH products with regional cultures and their rich cultural content, they are not suited for mass production. Consequently, SMEs, leveraging their inherent flexibility and innovativeness, have successfully captured the market pulse, launching products that resonate with consumers and extending the influence of ICH across different regions (Arshad et al, 2023;Gudeta and Hailemariam, 2023). This has not only stimulated local economies and bolstered tourism but also enabled these businesses to establish unique brand identities and receive widespread consumer acclaim (Arcos-Pumarola et al, 2023).…”
Section: Introductionmentioning
confidence: 99%