Abstract:This research study attempts to analyze persuasive techniques in the hotel and fast-food restaurant advertisements in terms of critical discourse analysis techniques. Research on persuasiveness has been popular for a long time, studied as the art of speaking and features of rhetoric. Linguists have never stopped in their quest to find out what linguistic elements create persuasive effects and impact human brains to convince people about something. The research aimed to reveal what techniques were widely used i… Show more
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