The Credibility of Communication in a Pandemic

Guo, Liang

doi:10.1177/00222437221128503

Cited by 5 publications

(1 citation statement)

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“…As the COVID-19 pandemic demonstrated, government communication plays an important role in mitigating the effect of infectious diseases on customers. Using a game-theoretic model, Guo (2024) shows that governments have an incentive to exaggerate or downplay their private information about the severity of a disease to elicit their preferred level of social distancing in a pandemic, leading to mistrust in communications. The article identifies conditions in which governments will communicate truthfully.…”

Section: Overview Of Articles In the Mim Special Issuementioning

confidence: 99%

Mitigation in Marketing: Concept, Definition, and Scope

Gupta,

Danaher,

Mittal

et al. 2024

Journal of Marketing Research

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The American Marketing Association (AMA 2017) defines marketing as an "activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Within the context of this definition, marketing scholarship has overwhelmingly focused on maximizing positive outcomes for consumers, managers, firms, suppliers, regulators, and society. Examples of these outcomes include customer satisfaction (Oliver 1980), salesperson satisfaction (Challagalla and Shervani 1996), buyer-supplier outcomes (Cannon and Perreault 1999), marketing-mix effectiveness (Edeling and Fischer 2016), sales and profits, firm financial outcomes (Srinivasan and Hanssens 2009), and consumer happiness (Mogilner, Aaker, and Kamvar 2012).Although the maximization approach has provided invaluable insights for scholars and practitioners, there has been a growing recognition about the potential downside of marketing processes and activities. For example, Ascarza and Israeli (2022) identify algorithmic biases that may lead to discrimination against specific consumer subgroups in marketing campaigns, while Baker (2019) discusses the downside of excessive marketing activity that can lead to consumer cynicism and fatigue. Mohr (2019) notes the adverse implications of marketing activities such as "increasingly sophisticated behavioral algorithms that contribute to excess consumer consumption, which can generate an endless waste stream of unwanted products, packaging, plastics and trash, leading to environmental degradation." Thus, research scholars and practitioners alike express concern about a dominant focus on maximization to the exclusion of mitigation.

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Section: Overview Of Articles In the Mim Special Issuementioning

confidence: 99%

Mitigation in Marketing: Concept, Definition, and Scope

Gupta,

Danaher,

Mittal

et al. 2024

Journal of Marketing Research

View full text Add to dashboard Cite

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Will the substitution policy resolve the shortage of personal protection equipment?

Chen,

Chen

2024

Naval Research Logistics

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Personal protective equipment (PPE) like face mask is important in managing pandemic. Typically, there exist different standards for face masks such as N95 and KN95. In response to the supply shortages of N95 mask in 2020, KN95 mask was allowed to be sold in U.S. to substitute the standard product N95. This paper considers when suppliers make products to supply both domestic and overseas markets with different product standards (i.e., the standard product for domestic/overseas market is the ordinary/high‐type product), and explore the impact of the substitution policy of allowing the ordinary product as a substitutable product in the overseas market. Analytically we prove that this substitution policy is win‐win by increasing the sales in both markets when ordinary and high‐type products are close substitutes in the presence of strong diseconomies of scale in material supply, or the high‐type product has a dominant competitive advantage in the presence of strong economies of scale in material supply. By contrast, the substitution policy is lose‐lose by decreasing the sales in both markets when the competitive advantage of the high‐type product is small in the presence of strong economies of scale in material supply. Moreover, numerical studies with the real data show the robustness of our analytical findings, and unfold the backfire of imposing export restriction on the standard product for domestic market.

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