The creative experience and its impact on brand image and travel benefits: The moderating role of culture learning

Huang, Chiung-En; Liu, Chih‐Hsing

doi:10.1016/j.tmp.2018.08.009

Cited by 29 publications

(19 citation statements)

References 61 publications

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“…In addition to influencing Brand Image, this research also succeeded in proving that Word of Mouth also has a significant influence on Purchase Decision. The findings of the influence of Word of Mouth on Purchase Decisions are relevant to research results from Errajaa et al (2020); Huang & Liu (2018); Ryu et al (2019); Song et al (2019) and Zameer et al (2019). This finding is also relevant to the view that consistency and a good impression of marketing communication activities can encourage visitors to make purchasing decisions on the services offered.…”

Section: Results and Discussion Measurement Model Evaluationsmentioning

confidence: 70%

Brand image among the purchase decision determinants

Fianto¹

2020

Indonesian Journal of Communications Studies

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The purpose of this research was to measure the effect of word of mouth, perceived price, and service quality toward brand image and purchase decision. This research also aimed to measure the mediating effect of Brand Image toward the relationship between word of mouth, perceive price, and service quality with the purchase decision. This study used a survey technique that utilised questionnaires as research instruments for 200 respondents who have visited Surabaya hotels as well as Partial Least Square (PLS) data analysis techniques. The findings in this research proved that Word of Mouth, Perceived Price, and Service Quality have a significant positive effect on Brand Image and Purchase Decision. This research also revealed that brand image also has an intervening effect in the relationship of Word of Mouth, Perceived Price, and Service Quality with Purchase Decision.

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Section: Results and Discussion Measurement Model Evaluationsmentioning

confidence: 70%

Brand image among the purchase decision determinants

Fianto¹

2020

Indonesian Journal of Communications Studies

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“…Therefore, the current survey sample only includes domestic tourists. Future research will explore whether tourists of different nationalities differ in their national identity and construction pathways (Zhang, Fong, et al, 2019) and promote the stability of the results of this study through a sample of foreign tourists (Huang & Liu, 2018). Second, our study examined the national construction path under the background of cultural and creative tourism.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…As a consequence, the relevant memories of tourists in the cultural context are reproduced and consolidated, and the deepening of cultural memory leads to the positive cultural belonging of tourists. Moreover, the core purpose of cultural creative experiences is to provide opportunities for tourists to integrate and learn cultural knowledge (Huang & Liu, 2018), thus promoting the process of changing the common culture of tourists from one of shallow understanding to one of deep understanding (Zhang, Li, et al, 2019). Importantly, the formation of cultural identity is based on the experience, perception, and understanding of culture (Kranz & Goedderz, 2020).…”

Section: Introductionmentioning

confidence: 99%

National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning

2021

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In light of the gap in the national identity research, this study proposes, constructs, and examines the path to national identity by using a mixed-method approach. Study 1 collected 502 questionnaires from Chinese tourists, and Study 2 conducted semi-structured interviews with 15 tourists. The findings confirm that cultural and creative tourism contributes to the construction of tourists’ national identity. Tourists’ long-term implicit cultural memory and short-term explicit cultural learning are the double guarantees for forming tourists’ cultural identity. Importantly, tourists’ cultural identity plays a critical mediating role in promoting national identity. Moreover, the interactive effect of cultural experience and creative performance accelerates the construction process of tourists’ national identity. This study consolidates the sociopolitical significance of cultural and creative tourism for national identity through a rare mixed method and identifies the specific role of the cultural factors affecting national identity, thereby providing great theoretical contributions and practical value.

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“…The integration of film-induced culture spreads information through film-induced programs to "maximize" the effect of tourism cultural brands (Huang and Liu, 2018). The fundamental reason is that the penetration of film-induced culture has driven the transformation and upgrading of tourism consumption (Michael et al, 2020), which in turn makes film-induced culture a resource for tourism development, amplifies the effect of cultural integration in the process of transformation, and further enhances the influence of the tourism industry (Marafa et al, 2020).…”

Section: Film-induced Culture and Tourism Industrymentioning

confidence: 99%

Sustainable Development for Film-Induced Tourism: From the Perspective of Value Perception

et al. 2022

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The tourism economy has become a new driving force for economic growth, and film-induced tourism in particular has been widely proven to promote economic and cultural development. Few studies focus on analyzing the inherent characteristics of the economic and cultural effects of film-induced tourism, and the research on the dynamic mechanism of the sustainable development of film-induced tourism is relatively limited. Therefore, from the perspective of the integration of culture and industry, the research explores the dynamic mechanism of sustainable development between film-induced culture and film-induced industry through a questionnaire survey of 1,054 tourism management personnel, combined with quantitative empirical methods. The conclusion shows that the degree of integration of culture and tourism is an important mediating role that affects the dynamic mechanism of sustainable development of film-induced tourism, and the development of film-induced tourism depends on the integration of culture and industry. Constructing a diversified industrial integration model according to local conditions and determining the development path of resource, technology, market, product integration, and administrative management can become the general trend of the future development of film-induced tourism.

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The creative experience and its impact on brand image and travel benefits: The moderating role of culture learning

Cited by 29 publications

References 61 publications

Brand image among the purchase decision determinants

Brand image among the purchase decision determinants

National Identity Construction in Cultural and Creative Tourism: The Double Mediators of Implicit Cultural Memory and Explicit Cultural Learning

Sustainable Development for Film-Induced Tourism: From the Perspective of Value Perception

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