The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course

Kaufman, Peter A.; Lambert, Chiharu Ishida; Donovan, Leigh Anne; Kaufman, Kristina

doi:10.1007/978-3-319-45596-9_232

Cited by 1 publication

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“…Though students are technologically savvy, the average student does not possess skills or experience in creating engaging videos, therefore providing a gap in their education [7].…”

Section: Video-based Assessment Practicesmentioning

confidence: 99%

Through the Lens: Enhancing Assessment with Video-Based Presentation

Zarb

BirtlesKelman

2020

Proceedings of the 2020 ACM Conference on Innovation and Technology in Computer Science Education

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This paper discusses a video-based approach trialled within Robert Gordon University. Students are typically asked to formally deliver presentations (either individually, or in groups) for summative assessment. Timetabling issues, large student numbers and staff availability can prevent these presentations from being conducted in effective learning environments. Marking is often completed after the presentations, with markers referring to shorthand notes in order to award a grade, potentially missing out specific feedback and action points. Furthermore, students are sometimes reluctant to present, and feel that they only have one chance to "get it right". Students were asked to film their presentations and submit them digitally for grading. This assessment style was trialled over four modules across two semesters and showed a number of benefits: students gave positive feedback about the experience and indicated that they appreciated the fact that they could review and rehearse their submission multiple times, thus submitting their best version for assessment. Staff found that marking time was reduced and they were delivering more specific feedback, as they were able to review the work multiple times. CCS CONCEPTS • Applied computing → Interactive learning environments; Media arts.

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“…Though students are technologically savvy, the average student does not possess skills or experience in creating engaging videos, therefore providing a gap in their education [7].…”

Section: Video-based Assessment Practicesmentioning

confidence: 99%

Through the Lens: Enhancing Assessment with Video-Based Presentation

Zarb

BirtlesKelman

2020

Proceedings of the 2020 ACM Conference on Innovation and Technology in Computer Science Education

View full text Add to dashboard Cite

show abstract

The Creation of Videos by Marketing Students: An Exploration of Attitudes and Motivations in a Capstone Course

Cited by 1 publication

References 6 publications

Through the Lens: Enhancing Assessment with Video-Based Presentation

Through the Lens: Enhancing Assessment with Video-Based Presentation

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