The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

Cook, David M.; Biscaia, Rui; Papadas, Karolos; Simkin, Lyndon; Carter, Libby

doi:10.1080/16184742.2021.1931394

Cited by 13 publications

(16 citation statements)

References 81 publications

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“…Due to sport's "tremendous social influence" (Kellison and McCullough, 2020, p. 24) and through the measurement of fans' p-PESIS, this research adds to the sport management and sustainability literature by extending our current understanding of how to predict future socially favourable behaviours involving environmental issues and how they can be encouraged, which are expected to play a significant role towards a more environmentally sustainable society. These findings further provide empirical support to the idea that sport can act as a catalyst for social change (Parker et al, 2019) and shared value creation (Cook et al, 2021), namely social value or benefits.…”

Section: Discussion and Research Contributionssupporting

confidence: 66%

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Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Cayolla

Escadas²,

Biscaia³

et al. 2023

IJSMS

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PurposeThe purpose of this research is to examine fans' perceptions of pro-environmental sustainability initiatives promoted by a professional sport club and the ensuing effects on a triple bottom line (TBL) approach (i.e. fans' socially, environmentally and economically favourable behaviours).Design/methodology/approachData were collected in two different steps using an online self-administered questionnaire (n1 = 1,043; n2 = 2,167) distributed to fees-paying members registered in the club's database. The analysis was carried out though structural equation modelling.FindingsThe results indicate good psychometric properties of the scale used to measure fans' perceptions of a club's pro-environmental sustainability initiatives (perceptions of pro-environmental sustainability initiatives in sports; p-PESIS). Additionally, there is a positive effect of p-PESIS on fans' social behaviours as well as on their daily environmental actions. Furthermore, p-PESIS also shows a positive effect at improving fans' economic activities towards the club.Originality/valueExtending previous research, the authors tested a scale to measure fans' responses to pro-environmental sustainability initiatives in sport and examined their links to the TBL dimensions. Pro-environmental sustainability initiatives in sport benefit not only the club itself (by reinforcing fans' activities with the club) but also society as a whole, as it can promote fans' conscientiousness and likelihood to behave in environmentally and socially favourable ways.

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Section: Discussion and Research Contributionssupporting

confidence: 66%

“…These findings further provide empirical support to the idea that sport can act as a catalyst for social change (Parker et al. , 2019) and shared value creation (Cook et al. , 2021), namely social value or benefits.…”

Section: Discussion and Research Contributionssupporting

confidence: 64%

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Cayolla

Escadas²,

Biscaia³

et al. 2023

IJSMS

Self Cite

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Section: Resultsmentioning

confidence: 99%

“…Their activities help to create creation value for society, which is the ultimate goal of public administrations, by promoting a region and the positive values of sport in society (K esenne, 2000;Mart ınez-Lemos, 2015), e.g. community outreach, social cohesion, healthy lifestyles, gender equality and empowerment (Cook et al, 2021;Dimitropoulos and Koronios, 2021;Van der Roest and Dijk, 2021). So even though it is important to rationalize the concession of subsidies from public administrations to elite clubs, they can be justified, as they have both direct returns through tax revenues and indirect returns through the creation of social value.…”

Section: Monetizing Social Valuementioning

confidence: 99%

Monetizing social value in sports clubs

Leiñena

San-José²,

García-Merino³

2022

SBM

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PurposeEuropean elite professional basketball clubs do not pursue economic profit maximization per se, but they also seek to create social value for stakeholders due to the community outreach and the emotional bonding that such organizations create. Here the purpose of this paper is to use an accounting system called social accounting to measure the social effects of an organization's activity in an effort to monetize and describe the holistic value created by these sports organizations for their stakeholders.Design/methodology/approachThis study applies an adapted, redesigned social accounting using SPOLY methodology to two elite basketball clubs in the ACB League (Spanish First Division), in order to monetize their social value. This methodology integrates non-market social value (value created for stakeholders without a financial transaction) with market social value (value created for stakeholders through market transactions), by monetizing validated dimensions for non-market and market social value obtained via information provided by clubs and their financial statements.FindingsClubs create a quantifiable social value for stakeholders through non-market and market dimensions. Value creation is not merely restricted to securing financial profit for shareholders but rather takes on another dimension in which the various stakeholders receive a holistic value from clubs.Originality/valueThis study provides evidence that clubs generate a quantifiable social value for their stakeholders that complements their economic value. This can help clubs to set up their own narrative concerning value creation for stakeholders and enable them to convey and manage the overall distributed value for stakeholders.

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“…16 Beyond this example, researchers have provided additional evidence of how sport organizations have benefited from adopting CSV. 8,[17][18][19] While these studies shed light on the salience of CSV, more research is needed to further understand how shared value can be created in the sport domain.…”

Section: Introductionmentioning

confidence: 99%

From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers

Wu¹,

Wu²

2023

PRBM

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The contribution of sport organizations to solving social issues has been acknowledged. However, little is known about how sport organizations can turn social issues into business opportunities as a means of creating shared value (CSV). Building on selfconcept theory, a framework was established to examine how sport organizations can promote sport participation and simultaneously drive sport consumption-as a means of CSV-by enhancing consumers' sport self-concept. Methods: A total of 311 participants recruited from a CSV program delivered by a sport organization completed a time-lagged survey. Structural equation modeling was performed with Mplus 8.3 to test the framework. Results:The results revealed that consumers' sport self-concept was enhanced by their perceptions of sincere interest from employees of the sport organization, while effect of their perceptions of praising was insignificant. Sport self-concept has a positive association with their levels of sport participation and simultaneously influences their intention to purchase the sport organization's products due to self-congruity. Discussion: This study contributes to CSV literature by demonstrating the role of sport self-concept in CSV in a sport setting. Our findings suggest that sport organizations might focus on strengthening consumers' sport self-concept to create both social and economic value through their CSV.

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The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts

Cited by 13 publications

References 81 publications

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

Monetizing social value in sports clubs

From Participation to Consumption: The Role of Self-Concept in Creating Shared Values Among Sport Consumers

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