The Cow That Stole Christmas: Framing the First U.S. Mad Cow Crisis

Journal of Applied Communications vol. 96(1) Full Issue

“…Politicians were used both times, as were doctors and special interest groups. However, in the second study, doctors were used more often than watchdog groups, which is at odds with previous research (Anderson, 2000;Eyck, 2000;Ashlock et al, 2006). Food safety experts were used seven times in the 2008 outbreak, but only once in the 2009 outbreak.…”

“…The categories on this sheet were loosely based on a study conducted by Ashlock et al (2006) that covered the mad cow crisis. The sheet included the network, the total number of words in the story, the air date of the story, types of sources used, the overall tone of the story (positive, negative, or neutral), and prominent frame(s).…”

Promoting Commodities through Comic Books: A Framing Analysis of the Captain Citrus Campaign

“…Issues such as political power, social security, foreign policy, and immigration reform are among this list (Provalis Research, n.d.). Agricultural issues are no exception, they too have also been subjected to these analyses, issues such as bovine spongiform encephalopathy (BSE) (Ashlock, Cartmell, & Kelemen, 2006), salmonella in salsa ingredients (Irlbeck & Akers, 2010), organic food labeling (Klintman & Boström, 2004), and cultured meat (Goodwin & Shoulders, 2013) have been analyzed.…”

Journal of Applied Communications vol. 93 (3-4) Full Issue

“…Complex stories like the December 2003 BSE event lie outside the everyday experience of most reporters and require knowledge beyond their usual areas of expertise. The identification of knowledgeable sources and the scrupulous attribution of the information they provide are crucial to the accurate telling of such science-intensive stories; reporters must identify and accurately report the "right" sources to explain such matters to their read-Research ers (Albaek, Christiansen, & Togeby, 2003;Ashlock, Cartmell & Kelemen, 2006;Borchelt, 2008;Irlbeck, 2009;Lee, 2004).…”

“…It is generally accepted that opinion leaders help define those issues about which the public should think (Dearing & Rogers, 1996;McCombs & Shaw, 1976;McQuail, 1994) and that the media helps communicate such agenda salience (Ashlock, Cartmell & Kelemen, 2006;Holland, 2009;Peters et al, 2008). Reporters' selection of sources plays an important part in agenda setting because story sources can drive issue discussion in particular directions.…”