The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision

Abstract

The aim of this article is to provide the results of research focused on the topic connected with the country of origin eff ect and its infl uence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers -they are forming their opinion and consumer behaviour so the companies can positively infl uence them. This study contains the results which refl ect the opinion of consumers in condition of the Czech Republic in connection with the country of origin eff ect, consumer ethnocentrism and consumer patriotism and its infl uence in the wine industry.

Evaluating cognitive processing and preferences through brain responses towards country of origin for wines: the role of gender and involvement

“…Several studies point out the current relevance of the COO effect associated with a range of products (Papadopoulos and Heslop, 2014; Alshibly et al , 2019; Dobrucali, 2019; Rini and Sembiring, 2019; Septianto et al , 2020; Wijaya, 2020). According to Balestrini and Gamble (2006) and Veselá and Zich (2015), stereotyping caused by the COO is very common in the wine industry, and the origin is seen as an important standard of assessment. However, the COO effect in the wine selection may have different levels of intensity depending on the consumer’s gender (Bruwer and Buller, 2012; Concha Velásquez et al , 2018; Ferreira et al , 2019) and level of involvement (Verlegh et al , 2005; Bruwer and Buller, 2012; Concha Velásquez et al , 2018).…”

Rethinking on growth mechanism of Indian sugar industry

“…Intentional barring out of German products from international market in 1920s instigated the accidental success of "Country of origin effect" in history (Elliott and Cameron, 1994). This labelled success backed by promotional strategy has spanned almost a century now and cue namely "country as a brand" has become a proven strategy that distinguishes a product' origin and related tangible vis-à-vis intangible attributes (Nagashima, 1970;Martin and Eroglu, 1993;Veselá and Zich, 2015). Nyberg (2006) confirmed the presence of COO effect in world sugar trade though the customers are price sensitive and exert a mixed perception on notion of high quality at higher price.…”

“…From a business strategy point of view regarding production, she emphasized on flexible production composition according to raised market demands Additionally, numerous specifications in sugar manufacturing process also affect the marketing and commercial consumption and some are listed above in Figure 4; Country of origin effect (COO), ICUMSA value and clarification procedure. Country of origin effect has underlying assumption to uplift the local content in international and as well as in domestic market (Nagashima, 1970;Veselá and Zich, 2015;Han, 1989;Lu and He slop, 2008). Industry (91 per cent of the respondents) is largely favouring the COO effect as a brand image of Indian sugar among indigenous vis-à-vis global consumers.…”

Agent-Principal Problem, Stewardship Theory and Behavioural Agency Model in the Explanation of Family Business Performance

“…in particular the kind and type of wine, the variety and the consumer's experience. As an example of country of origin effect can be mentioned Czech consumers who clearly prefer wine from South Moravia or as the case may be, from Bohemia (Veselá & Zich, 2015). Only less than a third of consumers prefer wines produced in other countries (Vinařský fond, 2012).…”