The corresponding strategic marketing mix to the relationships between national culture and consumer value

Chen, Shiou Yu; Lee, Tzong Ru

doi:10.1504/ijmed.2008.017436

Cited by 2 publications

(1 citation statement)

References 31 publications

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“…Using an innovative "one deal a day" business model, Woot! has been very successful in fostering an online community and accumulating a loyal customer base (Chen and Lee, 2008;Smith, 2008). How does the Woot!…”

Section: The One Deal a Day Versus The Multi-product Business Modelsmentioning

confidence: 99%

Effects of daily and “woot‐off” strategies on e‐commerce

Wang¹,

Liu²,

Koong³

et al. 2009

Industrial Management &Amp; Data Systems

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Purpose -The purpose of this paper is to analyze the prices and consumer behavior at Woot.com, a deep discount online retailer, and compare two selling mechanisms it uses -the regular "one deal a day" and the "woot-off" mechanisms. The paper also compares the "one deal a day" business model with the mainstream multi-product retail business model. Design/methodology/approach -Product, pricing, and sales data for products sold on Woot.com were collected using an automatic online data-collection agent. The data set of 572 products includes 270 products sold using the regular "one deal a day" format and 302 products sold on ten woot-off days. Findings -Two periods of the day were identified when most orders were placed. It is found that Woot.com's prices were usually lower than the lowest found elsewhere online, and the price differences were even greater during woot-offs. The analysis reveals that the price elasticity at Woot.com is lower than those at internet retailers such as Amazon.com or BarnesandNobile.com. In addition, factors such as having the lowest online price, a large customer base, and selling during a "woot-off" and on weekdays all help increase sale outcomes. The comparison of the "one deal a day" and the multi-product retail business model suggests that the former focuses on niche markets and primarily sells closeout and refurbished products to online bargain hungers. Originality/value -The current study contributes to both research and practice toward understanding prices and consumer behavior at "one deal a day" web sites. Future research can examine other aspects, such as the order arrival on these sites.

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Section: The One Deal a Day Versus The Multi-product Business Modelsmentioning

confidence: 99%

Effects of daily and “woot‐off” strategies on e‐commerce

Wang¹,

Liu²,

Koong³

et al. 2009

Industrial Management &Amp; Data Systems

View full text Add to dashboard Cite

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Icelandic National Culture compared to National Cultures of 25 OECD member states using VSM94

Guðmundsdóttir

Gudlaugsson²,

Aðalsteinsson³

2015

irpa

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Researchers such as Hofstede (2002) and House, Hanges, Javidan, Dorfman and Gupta, (2004) have defined well-known cultural clusters such as, Anglo, Germanic, and Nordic cultural clusters. However, Iceland was not incorporated in these studies and therefore the research question of this paper is: In relation to Hofstede´s five cultural dimensions where does Iceland differ in relation to 25 of the OECD member states using VSM94? A questionnaire was sent to students at the University of Iceland, School of Social Sciences by e-mail in October 2013. The five dimensions of national culture were measured using scales developed by Hofstede called VSM 94. The results indicated that Iceland differs considerably from nations such as Slovakia, Japan, India, Thailand and China, which were found high in PDI and the MAS dimension while Iceland was found to be high in IDV and low in PDI. When considering the 25 OECD countries, Iceland is more similar to the Anglo cluster, C3, Canada, New Zealand, United Kingdon, Australia and United States than the Nordic cluster, C1 i.e. Denmark, Sweden and Norway. Iceland is similar to those countries in relation to high IDV, low PDI but differs in the dimensions MAS and UAI where Iceland scores higher.

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The corresponding strategic marketing mix to the relationships between national culture and consumer value

Cited by 2 publications

References 31 publications

Effects of daily and “woot‐off” strategies on e‐commerce

Effects of daily and “woot‐off” strategies on e‐commerce

Icelandic National Culture compared to National Cultures of 25 OECD member states using VSM94

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