Our paper explores the early development of the New Zealand Geographer. We situate a series of continuities in its pages within the context of a wider Anglo‐American regional orthodoxy and the articulation of a ‘pragmatic sanction’ for geographers in New Zealand. We argue that the journal cannot be separated from disciplinary disputes about the character and practice of geography in New Zealand. Consequently, we suggest that the journal can be understood in performative terms insofar as its pages were used to discipline academic geographers as it simultaneously aimed to satisfy a ‘common curiosity’ about New Zealand for New Zealanders.