2003
DOI: 10.22146/gamaijb.5408
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The Consumption Paradigm in Marketing

Abstract: This article elaborates consumption paradigm in marketing. In background, this paper reviews different perspectives of consumption: economic perspective and marketing perspective. In ontology, this work describes various issues regarding consumption view. In epistemology, this article demonstrates how marketers especially researches explore the consumption phenomena. In methodology, the article describes experiential marketing –one of applied consumption paradigm in marketing, which could be an alternative cho… Show more

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Cited by 2 publications
(3 citation statements)
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“…When the temperature is below 25°C, the movement activity and appetite of the fish decreases. Temperature conditions above 35°C, fish aquaculture will experience IOP Publishing doi:10.1088/1755-1315/1273/1/012010 4 stress and difficulty breathing because fish oxygen consumption increases, while the solubility of oxygen in water decreases [5].…”
Section: Survival Rate Of Tilapia Larvaementioning
confidence: 99%
“…When the temperature is below 25°C, the movement activity and appetite of the fish decreases. Temperature conditions above 35°C, fish aquaculture will experience IOP Publishing doi:10.1088/1755-1315/1273/1/012010 4 stress and difficulty breathing because fish oxygen consumption increases, while the solubility of oxygen in water decreases [5].…”
Section: Survival Rate Of Tilapia Larvaementioning
confidence: 99%
“…In a similar vein, the impact of CSR initiatives on environmental empowerment -in terms of enhancing ecological awareness, enabling informed decision-making, and promoting environmentally responsible behaviors -forms a cornerstone of this research [7,8]. Alongside these central themes, the study draws on the rich literature on 'smart societies' and their linkages with sustainability [3,9].…”
Section: Introductionmentioning
confidence: 99%
“…The theoretical edifice for this research is constructed on the intersectionality of CSR, the role of media in amplifying CSR initiatives, the potential of such initiatives for environmental empowerment, and the concept of smart societies [4][5][6][7][8][9]. The concept of CSR is understood as a strategic approach wherein corporations embed social and environmental considerations into their core business operations and stakeholder engagements [1,4].…”
Section: Introductionmentioning
confidence: 99%