The consumer value of goods in the context of the digitalization of the economy
Abstract:The object of the research is the consumer value of a product as the basis for the quality of an enterprise's products in the context of the digitalization of the economy. The purpose of the work is to formulate a set of recommendations for increasing the consumer value of the product on the basis of research and assessment of the consumer value of the product as the basis for product quality. The research methods are based on three main approaches: monetary, non-monetary and synthetic. In the course of the st… Show more
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