The Consumer Preference to the Beef Product at Traditional Market in Semarang City

Prasetyo, Edy; Setiadi, Agus

doi:10.24843/soca.2021.v15.i02.p03

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…Hence, housewives are the decision makers in purchasing horse meat representing the household. This is in accordance with the opinion [12] that housewives tend to have more time than working mothers where the time is mostly used to take care of household needs such as shopping for family consumption.…”

Section: Respondent Characteristicssupporting

confidence: 90%

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Nursamsi

Siregar

Munir

2022

HAJAS

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Jeneponto Regency is one of the largest horse sales centers in South Sulawesi. Horse has considerable potential as a source of meat for food. Horse meat can be obtained from traders in traditional markets at a price of around IDR 150.000/kg. The preference of horse meat consumers is a person's choice of likes or dislikes towards the choice of horse meat products consumed. Consumers pay attention on various kinds of attributes attached to horse meat that are used as considerations in making purchasing decision. This study aimed to analyze consumer preferences for horse meat and the effect of consumer preferences for horse meat at Traditional Markets in Jeneponto Regency on consumer decisions. This research was carried out at traditional markets in Jeneponto Regency, namely Tolo Market and Karisa Market in December 2021. The method used in this research is a quantitative approach. The focus of this study was to reveal household consumer preferences based on horse meat attributes with a sample of 168 household consumer respondents, consisting of 100 respondents analyzed by using Cochran Q-Test analysis and 68 respondents analyzed by using regression analysis. The results indicated that there were five attributes that were most preferred by consumers, namely X1 (red liver, high fat content, lower part, cheap), X2 (brownish red, low fat content, upper part, standard), X3 (brownish red, high fat content, upper part, cheap), X4 (brownish red, no fat, lower part, standard), and X5 (liver red, no fat, lower part, standard) and the influence of consumer preferences in this case the 5 attributes that have been combined on the purchasing decisions had a significant and positive effect of 73.8%, the value of Sig. F is 0.000 so that it is less than alpha 0.05, and the t-count value of X1 (8.446), X2 (4.865), X3 (5.468), X4 (7.774), X5 (8.741) is greater than the t table value of 1.667. Keywords: Horse meat, consumer preferences, attributes.

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Section: Respondent Characteristicssupporting

confidence: 90%

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Nursamsi

Siregar

Munir

2022

HAJAS

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“…Descriptive analysis was used to answer objective 1, namely the characteristics of Generation Z consumers on Ultra Milk flavor. Descriptive analysis is used to describe events or incidents accurately and systematically (Cantika, Prasetyo, & Setiadi, 2021). Conjoint analysis is used to answer objective two, namely the preference of Generation Z consumers for Ultra Milk flavor.…”

Section: Discussionmentioning

confidence: 99%

Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers

Fellicia Etano Santoso,

Wahyu Dyah Prastiwi,

Mukson

2023

JCS

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The existence of different characteristics in each generation encourage producers to stay updated on consumer preferences. This study aimed to analyze the characteristics and preferences of Generation Z consumers for UHT Ultra Milk Flavor. The research was conducted in August – November 2022 using a case study. The sampling method was a purposive sampling of 150 respondents, aged 18-22 years who had consumed Ultra Milk Flavor and purchased at least once in the last week, with pocket money. Data was collected online using Google Forms and then analyzed by descriptive analysis and conjoint analysis. The results showed that Generation Z consumers were dominated by women and the majority of students aged 20 years, with income levels ranging from >IDR 500.000 to IDR 1.000.000, and aware of drinking milk. The type of milk consumed the most is UHT milk with a frequency of purchase of once a week at a minimarket, and is familiar with the use of social media. Overall, the preference for UHT Ultra Milk Flavor is chocolate with 250 ml packaging, price of ≤IDR 5.000 with the most prioritized taste attribute. These findings suggest that milk producers can maintain, improve, and innovate flavors.

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“…Preferences can describe a person's liking for goods or services that individual, product, and environmental characteristics influence. Consumer preferences can be known by measuring the usefulness and value of a product (Cantika et al, 2021).…”

Section: Consumer Tendency In Choosing a Place To Shop For Basic Needsmentioning

confidence: 99%

How Consumers Perceive Towards Traditional or Modern Markets Proven by Consumer Preference Logistic Regression

Riviera,

Suharno,

Fauzi

2022

JEP

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Indonesia is ranked 4th as the country with the most population in the world. The large population in Indonesia causes an increase in the demand for basic needs. A large population has caused the market that supplies basic needs to increase. Undeniably, some consumers have switched to the modern market because of the rapid development experienced by the current market. The current market can meet the needs of very diverse consumers. This study aims to determine whether the rapid growth of the modern market ensures that consumer preferences shift towards the current market. Analyze whether income factors, distance from home to the nearest traditional market and the closest modern market, facilities, and operating hours influence consumer preferences in choosing a place to shop for basic needs. This study uses logistic regression as a quantitative analysis. Based on the research and data analysis results, two variables affect consumer preferences: facilities and distance from home to the nearest modern market. In comparison, three variables do not affect consumer preferences: income, distance from home to the nearest traditional market, and operating hours. Based on the results obtained through interviews with as many as 110 respondents, there were 70 respondents, or 64 percent of respondents, chose to shop at the modern market. The thing that consumers want most when shopping is convenience. Consumers in Indonesia itself are very diverse. Therefore, traditional and contemporary markets can increase this convenience in several ways, such as the neat arrangement of goods, a clean environment, and big parking lots.

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The Consumer Preference to the Beef Product at Traditional Market in Semarang City

Cited by 3 publications

References 6 publications

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Analysis of Household Consumer Preferences Based on Horse Meat Attributes in Determining Purchases at Traditional Markets in Jeneponto Regency

Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers

How Consumers Perceive Towards Traditional or Modern Markets Proven by Consumer Preference Logistic Regression

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