“…Ð convenient and instant access for availability enquiries and bookings at times when consumers want to research and purchase travel; 15,16,17,18,19,20 Ð ability to access easily information that is detailed and also up to date, 21,22,23,24,25,26,27 which according to Buhalis 28 assists the travel consumer by making the product more tangible in their mind; Ð a cost advantage in purchasing travel online as a result of the market becoming more competitive, 29,30,31 as well as the ability for consumers to take advantage of substantial online discounts that cannot be obtained via any other traditional distribution channels 32,33 and possible cost advantages for consumers as a result of decreased distribution costs; 34 Ð avoidance of travel agent fees and charges. 35 Barriers and disadvantages of the Internet and WWW for consumers There are several perceived disadvantages that stop consumers purchasing travel online, and these are widely documented, as follows: Ð inability to locate the websites and information they require; 36 Ð time factors; 37,38,39 Ð security issues; 40,41,42,43,44,45,46 Ð`data overwhelm' or`information overload'; 47, 48, 49 Ð cost disadvantages; 50,51,52,53 Ð lack of con®dence in the technology; 54,55 Ð lack of a human interface.…”