“…Loyalty is a prominent outcome among guests who have had the opportunity to stay in shared homes transacted via online and paid home-sharing platforms. In line with Zhu, Cheng, Wang, Ma, and Jiang (2019) , the content analysis of the review herein reaffirms that guest loyalty is manifested in three prominent ways, namely: - cognitive loyalty, which derives from comparisons of previous knowledge or recent information that leads to disclosure and recommendation of a preferred alternative ( Baute-Díaz et al, 2020 , Shi et al, 2019 );
- affective loyalty, which emerges from pleasurable experiences that lead to attachment, brand love, satisfaction, trust, and psychological ownership ( Lee et al, 2019 , Mody and Hanks, 2020 ); and
- conative loyalty, which relates to future stays and listings of shared homes ( Wang et al, 2020 , Ye et al, 2019 ).
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