The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)

Akbari, Mahsa; Anilu, Saeed Bagheri; Bigdeli, Mostafa; Rezasoltany, Masoud

doi:10.1016/j.resglo.2023.100121

Cited by 5 publications

(4 citation statements)

References 31 publications

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“…An organization's particular advantage is something that should be maintained in order to achieve a competitive advantage. This is consistent with a finding by Akbari, Anilu, Bigdeli, & Rezasoltany (2023), who discovered that having a competitive advantage has a significant impact on promoting achievement. Riaz, Santoro, Ashfaq, Ali, & Rehman (2023) claimed that exhibition is influenced by the competitive advantage.…”

Section: Competitive Advantage and Marketing Performancesupporting

confidence: 92%

Leveraging Strategic Orientations in Achieving a Competitive Advantage Among Msmes: A Cross-Country Marketing Analysis

Kaniawati,

Sukma,

Oktaviani

2024

JEBIK

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This study aims to understand the extent to which market orientation, learning orientation, and entrepreneurial orientation contribute to the marketing performance of micro, small, and medium enterprises (MSMEs) in Indonesia, Australia (Perth and Canberra), Egypt, and Saudi Arabia, and how competitive advantage mediates the relationships. This quantitative study examined a total of 450 Hands-on Business Community (HBC) members through a stratified random sampling method. The data was analyzed using structural equation modeling – partial least square (SEM-PLS). The results show that all market orientation, learning orientation, entrepreneurial orientation, and competitive advantage have a positive and significant impact on the marketing performance. In addition, the competitive advantage also significantly mediates the impact of these three orientations on the marketing performance. These findings suggest that the MSMEs in Indonesia, Australia (Perth and Canberra), Egypt and Saudi Arabia to invest in market research and employee development, as well as to foster an entrepreneurial mindset, in order to success in dynamic markets. Further, there should be policy measures to support these orientations.JEL: M12, M31, M54.Keywords: market orientation, learning orientation, entrepreneurial orientation, competitive advantage, marketing performance.

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Section: Competitive Advantage and Marketing Performancesupporting

confidence: 92%

Leveraging Strategic Orientations in Achieving a Competitive Advantage Among Msmes: A Cross-Country Marketing Analysis

Kaniawati,

Sukma,

Oktaviani

2024

JEBIK

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“…Therefore, investment in improving service quality can have a positive impact on reservation rates and the sustainability of the hotel business. In line with relevant research in this study (Shu et al, 2023); (Bhattacharya et al, 2023); (Rajesh et al, 2022); (Ijadi Maghsoodi et al, 2019); (Yang et al, 2021); (Akbari et al, 2023); (Dimitrios et al, 2023); (Brian, 2019).…”

Section: Introductionsupporting

confidence: 87%

Service Quality and Customer Satisfaction Have an Impact on Increasing Hotel Room Occupancy Ratio: Literature Review Study

Candra,

Mahaputra,

Mahaputra

2024

GIJTM

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The aim of this study is to provide qualitative evidence related to the variables of this study from sources derived from national and international indexed journals or scientific articles found through Google Scholar. Researchers then make recommendations from their own perspectives. The research method used in this qualitative study uses a mini-review approach to achieve the research objectives. A mini-evaluation of the variables is done by reading and analyzing dozens of peer-reviewed journal articles. Research results, although still minimal and far from perfect, meet expectations and at least contribute to science and knowledge, especially in the areas of marketing management, service quality variables, customer satisfaction, and revenue improvement. I found out that there is. Just as customer satisfaction variables affect hotel room occupancy, service quality also affects hotel room occupancy. Increasing the above variables should always be done within the study population, especially for guests staying directly at the hotel. It should also be done in future research. There are gaps in other variables that could be used for future research, such as price, advertising, location, loyalty and brand image variables.

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“…Consequently, the establishment of convergent validity has been observed. The Variance Inflation Factor (VIF) was employed to assess the presence of multicollinearity issues, with a criterion that necessitates values below 3 (Akbari, Bagheri Anilu, Bigdeli, & Rezasoltany, 2023). Table 1 presents the VIF scores, which have been found to be below the established threshold of 3.…”

Section: Measurement Modelmentioning

confidence: 99%

Reviving folk music of the southeast in Shanxi: cultural revitalization and citizen engagement through digital platforms and facilitation through information systems

Zhang

2023

J INFORM SYSTEMS ENG

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Digital platforms have become significant vehicles in supporting cultural expressions, thanks to the increasing prevalence of technology and ubiquitous internet access. These platforms provide a wealth of resources, such as online archives, digital databases, and social media, that allow users to easily access information about folk music, cultural events, and historical customs. This quantitative study set out to investigate the relationship between citizen participation in folk music and cultural revitalization and the frequency of digital platform usage and access to information systems. The study also sought to determine how information accessibility mediated these correlations. The study used a cross-sectional methodology and an explanatory quantitative research design to gather data from a sample of 470 individuals, comprising music students from Southeast and Shanxi. Information on the use of digital platforms, access to information systems, participation of citizens in folk music, and cultural renewal was gathered using a structured questionnaire. The data analysis found strong beneficial correlations between citizen participation and cultural renewal and the use of digital platforms. Access to information systems was also favorably linked to civic involvement and cultural renaissance. According to the mediation study, information accessibility plays a critical role in tying the use of digital platforms and access to information systems to civic involvement and cultural renaissance. This study advances academic knowledge by deepening our understanding of how technology, information accessibility, and cultural involvement interact. The results emphasize the significance of information accessibility as a crucial element in encouraging public participation in folk music and assisting cultural revitalization initiatives.

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The consequences of the COVID-19 pandemic on marketing performance considering the role of technology (Case study: Iranian chain hotels)

Cited by 5 publications

References 31 publications

Leveraging Strategic Orientations in Achieving a Competitive Advantage Among Msmes: A Cross-Country Marketing Analysis

Leveraging Strategic Orientations in Achieving a Competitive Advantage Among Msmes: A Cross-Country Marketing Analysis

Service Quality and Customer Satisfaction Have an Impact on Increasing Hotel Room Occupancy Ratio: Literature Review Study

Reviving folk music of the southeast in Shanxi: cultural revitalization and citizen engagement through digital platforms and facilitation through information systems

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