The Consequences of Large Monetary Incentives in Mail Surveys of Elites

Godwin, R. Kenneth

doi:10.1086/268528

Cited by 37 publications

(15 citation statements)

References 6 publications

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“…The finding of a positive association between incentive amount and the number of short answers, comments, and words written is consistent with prior research that has found that monetary incentives tend to generate more comments, more completeness of response, and more clarifying information (Godwin, 1979;Shuttleworth, 1931).…”

Section: Discussionsupporting

confidence: 89%

“…Most studies have found that the answers given by respondents do not differ as a function of incentives (Goodstadt, Chung, Kronitz, and Cook, 1977;Hancock, 1940;Hansen, 1980;Heads and Thrift, 1966;Maloney, 1954;Mizes, Fleece, and Roos, 1984;Nederhof, 1983). However, response quality, defined as "the degree of effort and thought devoted to the questionnaire by the respondent who completes it" (Houston and Ford, 1976), has been found to be greater as a result of financial incentives (e.g., Godwin, 1979;McDaniel and Rao, 1980). Another issue of importance is the question of the cost-effectiveness of using monetary incentives versus follow-up mailings.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Monetary Incentives and Follow-Up Mailings on the Response Rate and Response Quality in Mail Surveys

James

Bolstein

1990

Public Opinion Quarterly

213

108

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The joint and comparative effects of the use of monetary incentives and follow-up mailings were examined in a mail survey of suburban Washington, DC cable television subscribers. Four experimental groups received monetary incentives enclosed with the first mailing only ($0.25, $0.50, $1.00, or $2.00) and three follow-up mailings. These groups were compared with each other and against a control group that did not receive an incentive. The results indicated that the response rate from the first mailing increased significantly as the incentive amount increased from zero to $0.25, and from $0.25 to $1.00. Four mailings without an incentive produced a higher response rate than a single mailing with an incentive, but a combination of follow-up mailings and a $1.00 or $2.00 incentive produced a significantly higher response rate than an equivalent number of mailings without an incentive.There was some evidence of intertreatment response bias. Larger monetary incentives tended to produce: (1) a greater degree of effort expended in completing the questionnaires, as measured by the number of short answers and comments provided, and the number of words written, and (2) comments that were more favorable toward the survey sponsor. JEANNINE JAMES is President of

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Section: Discussionsupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

The Effect of Monetary Incentives and Follow-Up Mailings on the Response Rate and Response Quality in Mail Surveys

James

Bolstein

1990

Public Opinion Quarterly

213

108

View full text Add to dashboard Cite

show abstract

“…To ensure our respondents' eligibility for our study, we applied a screen question to exclude those respondents who did not track their friends' wall postings. Since the promise of an incentive significantly enhanced the probability that a respondent would more fully complete the questionnaire and make fewer errors in the responses to survey questions [34], 32 randomly selected respondents were offered an incentive of US$15 in cash. The returned questionnaires were initially screened for usability and reliability; complete and valid questionnaires were used for data analysis.…”

Section: Survey Administrationmentioning

confidence: 99%

Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives

Fang

2014

International Journal of Electronic Commerce

168

116

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social networking sites (sNss) are one of the Web 2.0's most utilized services, and the influential force of electronic word of mouth (eWOM) on sNss deserves our unequivocal attention. this study aims to explore how users of sNss adopt information embedded in eWOM reviews shared by other users. Using the stimulus-organism-response model and affect-as-information theory, we devised and tested a theoretical framework linking both a cognitive path and an affective path to approach eWOM adoption on sNss. two curiosity constructs-informational deprivation epistemic curiosity (D-Ec) and interest-type epistemic curiosity (I-Ec)-are regarded as moderators of the cognitive path and the affective path, respectively. Data collected from 445 respondents support all of our hypotheses. the results show that beyond the conventional cognitive path (cognitive stimuli and the credibility of eWOM), the affective path (affective stimuli and arousal) can also contribute to eWOM adoption. We also find that sNs users focus on different stimuli of sNss, depending on their levels of D-Ec and I-Ec. Our findings provide new perspectives to sNs designers and users on how to manage eWOM reviews on sNss.

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“…those without service representative contacting and product-return experience), 219 valid ones remained for our data analysis. The promise of an incentive significantly enhanced the probability that a respondent would more fully complete the questionnaire and make fewer errors in the responses to survey questions (Godwin, 1979). Only 50 respondents were randomly selected from these 219 valid ones due to our limited budget.…”

Section: Survey Administrationmentioning

confidence: 99%

Understanding customers' satisfaction and repurchase intentions

Fang

Chiu

Wang³

2011

Internet Research

277

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Access to this document was granted through an Emerald subscription provided by emerald-srm:198285 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The aim of this study is to extend DeLone and McLean's IS success model by introducing justice -fair treatments received from the exchanging party -and trust into a theoretical model for studying customers' repurchase intentions in the context of online shopping. Design/methodology/approach -The research model was tested with data from 219 of PCHome's online shopping customers using a web survey. PLS (partial least squares) was used to analyze the measurement and structural models. Findings -Data collected from 219 valid respondents provided support for all but one hypotheses (with a p-value of less than 0.05). The unsupported hypothesis regards the relationship between service quality and satisfaction (H4). The study shows that trust, net benefits, and satisfaction are significant positive predictors of customers' repurchase intentions toward online shopping. Information quality, system quality, trust, and net benefits, are significant determinants of customer satisfaction. Besides, online trust is built through distributive, procedural, and interactional justice. Overall, the research model accounted for 79 percent of the variance of repurchase intention. Originality/value -An endeavor to extend the updated IS success model in terms of the peculiar nature of e-commerce is needed. The study complements the updated IS success model with justice trust perspectives, considering them a more comprehensive measure of online shopping satisfaction and repurchase intention in an e-commerce context.

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The Consequences of Large Monetary Incentives in Mail Surveys of Elites

Cited by 37 publications

References 6 publications

The Effect of Monetary Incentives and Follow-Up Mailings on the Response Rate and Response Quality in Mail Surveys

The Effect of Monetary Incentives and Follow-Up Mailings on the Response Rate and Response Quality in Mail Surveys

Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives

Understanding customers' satisfaction and repurchase intentions

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