The Connection between Self concept (Actual self Congruence &amp; Ideal Self congruence) on Brand Preferences

Upamannyu, Nischay Kumar; Mathur, Garima; Bhakar, Shailja

doi:10.17722/ijme.v3i1.118

Cited by 6 publications

(5 citation statements)

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“…Those traits by which one understands himself are considered steady properties. The actual-social self, on the other hand, is defined as “how people believe they are seen by significant others” (Hakimian et al, 2014 ) and is characterized by prevention-focused (non-losses) behavior that ensures safety and security (Higgins, 1996 , 1997 ; Toyama, 2022 ). The ideal self is sometimes referred to as the “desired self” or “idealized image” and is described as how people would like to perceive themselves (Sirgy, 1982 ; Hong and Zinkhan, 1995 ; Hakimian et al, 2014 ).…”

Section: Background and Related Workmentioning

confidence: 99%

“…The actual-social self, on the other hand, is defined as “how people believe they are seen by significant others” (Hakimian et al, 2014 ) and is characterized by prevention-focused (non-losses) behavior that ensures safety and security (Higgins, 1996 , 1997 ; Toyama, 2022 ). The ideal self is sometimes referred to as the “desired self” or “idealized image” and is described as how people would like to perceive themselves (Sirgy, 1982 ; Hong and Zinkhan, 1995 ; Hakimian et al, 2014 ). In the consumption process, consumers seek to integrate their desired traits into their ideal self (Mathews, 2015 ; Dib and Johnson, 2019 ) and have more variety-seeking behaviors to satisfy their need for intense stimulation (Menon and Kahn, 1995 ).…”

Section: Background and Related Workmentioning

confidence: 99%

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Enhancing e-commerce recommendation systems through approach of buyer's self-construal: necessity, theoretical ground, synthesis of a six-step model, and research agenda

Feng

2023

Front. Artif. Intell.

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The current recommendation system predominantly relies on evidential factors such as behavioral outcomes and purchasing history. However, limited research has been conducted to explore the use of psychological data in these algorithms, such as consumers' self-perceived identities. Based on the gap identified and the soaring significance of levering the non-purchasing data, this study presents a methodology to quantify consumers' self-identities to help examine the relationship between these psychological cues and decision-making in an e-commerce context, focusing on the projective self, which has been overlooked in previous research. This research is expected to contribute to a better understanding of the cause of inconsistency in similar studies and provide a basis for further exploration of the impact of self-concepts on consumer behavior. The coding method in grounded theory, in conjunction with the synthesis of literature analysis, was employed to generate the final approach and solution in this study as they provide a robust and rigorous basis for the findings and recommendations presented in this study.

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Section: Background and Related Workmentioning

confidence: 99%

Section: Background and Related Workmentioning

confidence: 99%

Enhancing e-commerce recommendation systems through approach of buyer's self-construal: necessity, theoretical ground, synthesis of a six-step model, and research agenda

Feng

2023

Front. Artif. Intell.

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“…Faktor individu mempengaruhi seseorang dalam pembentukan harga diri. Penampilan fisik serta ciri-ciri yang tidak sesuai dengan kemauan atau ideal diri seorang akan menentukan baik atau buruknya harga diri orang tersebut (Upamannyu et al, 2014). Pembentukan harga diri juga dipengaruhi oleh faktor sosial yaitu teman sebaya dan lingkungan.…”

Section: Pendahuluanunclassified

Faktor Pengasuh dengan Self Esteem (Harga Diri) pada Remaja

Febristi

2021

JIKA

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Remaja merupakan masa transisi dari masa kanak-kanak menuju dewasa, masa kritis terjadinya perubahan pada periode fisik, permasalahan sosial, dan permasalahan psikologi. Masa remaja merupakan salah satu tahap perkembangan yang paling beresiko dalam kesehatan jiwa .Salah satu permasalahan psikologis adalah harga diri yang rendah. Pembentukan harga diri remaja panti asuhan dimulai individu, pengasuh, orang tua, teman sebaya dan lingkungan yang akan mempengaruhi harga diri individu. Penelitian ini bertujuan mengetahui hubungan faktor pengasuh yang berhubungan dengan Self Esteem. Desain penelitian deskriptif analitik, pendekatan cross secsional study. Lokasi penelitian adalah 30 Panti Asuhan dikota Padang.Sampel 256 remaja dengan teknik proportional stratified random sampling. Data dianalisis menggunakan chi square dan analisis regresi logistik. Hasil penelitian adalah lebih dari setengah (52,3%) remaja di panti asuhan menagalami Self Esteem yang negatif. Ada hubungan faktor pengasuh dengan Self Esteem anak remaja dipanti asuhan dengan p Value < α (p=0,005) . Diharapkan dengan hasil penelitian ini petugas panti dapat bertambah dalam jumlah kualitas dan kuantitas serta dalam praktek keperawatan dapat meningkatkat upaya pengetahuan untuk program kelompok khusus remaja untuk memberikan edukasi Self Esteem pada remaja dipanti asuhan.

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“…The personality can affect the preference [21], [22]. Furthermore, these studies from various researchers suggest that preferences are related to self-concept [23]. Many researchers used the concept of participation in their studies and found the importance of cooperating among community, professionals, and the administration to exchange information about user's demand and what can be done with available resources.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Perception, Preference, and Participation: Community Social Inclusion and Involvement as Decision Making Process in Archi-tourism

Giriwati¹

2020

Proceedings of the International Conference of Heritage &Amp; Culture in Integrated Rural-Urban Context (HUNIAN 2019)

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Architecture and tourism are inseparable things. In tourism development, planning and design also carried out and generate some architectural design. The architectural product involved a user, who will respond in a certain way towards the architectural object and built environment in general. People design the environment, and the built environment modifies our deportment. It is important taking into consideration the perception, preference, and participation in the design process as the design is a decision making process. Perception is indeed a complex process involves integrating information through our senses, processing it, which implies analyzing the received information and comparing it against several gathered knowledge based on people's characteristics, experience, and psychology, which can affect the preference and participation. This paper addressed the importance and mechanism of community perception, preference, and participation in the tourism and architecture design process. Two case studies are analyzed using a qualitative approach. Through this research, it is indicated that the good perception and preference could generate participation. The participatory design could be a good method for the decision-making process in architourism.

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The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences

Abstract: Abstract-This

Cited by 6 publications

References 70 publications

Enhancing e-commerce recommendation systems through approach of buyer's self-construal: necessity, theoretical ground, synthesis of a six-step model, and research agenda

Enhancing e-commerce recommendation systems through approach of buyer's self-construal: necessity, theoretical ground, synthesis of a six-step model, and research agenda

Faktor Pengasuh dengan Self Esteem (Harga Diri) pada Remaja

Perception, Preference, and Participation: Community Social Inclusion and Involvement as Decision Making Process in Archi-tourism

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