With the popularization of computer in the process of enterprise informatization product configuration management, product information of various types, informatization and strong dynamic has been formed. In order to effectively integrate, organize and manage this information, it is very important to develop product information configuration management technology. In order to solve the shortcomings of enterprise information product configuration management research, on the basis of discussing the functional equations of enterprise product configuration management and data analysis clustering algorithm, this paper aims at the application of enterprise information product configuration management system based on data analysis algorithm. Development tools and runtime environment are briefly introduced. And design and discuss the software materialization results and product project management process of enterprise information product configuration management based on data analysis algorithm. Finally, based on the four algorithms in data analysis algorithm, the calculation time of product classification in enterprise information product configuration management system is carried out. The experimental comparison and analysis, the test results show that the four algorithms in the data analysis algorithm have short calculation time and good stability for the classification of the four information products in the enterprise information product configuration management system. The data analysis algorithm used in this paper The computing time of the clustering algorithm in 2 is shorter, and the computing time of the four product classifications is between 16s-20s, while the computing time of the other three algorithms is stable in the range of 50s-70s. Therefore, the reliability of the enterprise information product configuration management system based on the data analysis algorithm is verified.