The concept of youth tourism as a distinct tourism market segment: A review of literature

Saikia, Ashifuddin Ahmed; Goswami, Chandana

doi:10.5958/2278-4853.2019.00208.8

Cited by 3 publications

(5 citation statements)

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“…For decades, the Pew Research Center's meticulous analysis has revealed that Generation Y, commonly referred to as Millennials, spans birth years from 1981 to 1996, while Generation Z encompasses those born between 1997 and 2012 [8,12], as shown in table 1. By employing generational cohorts as a lens, researchers not only gain insights into the dynamics of changing attitudes but also unveil the intricate interplay between historical context and personal experiences that contribute to shaping these perspectives.…”

Section: Generation Y and Generation Zmentioning

confidence: 99%

“…In essence, unraveling the motivations of youth tourists becomes a strategic imperative for cultivating a lasting connection between the younger generation and the preservation of cultural heritage. Although youth tourism is a significant and growing sector, comprehensive information and statistics about these tourists are lacking [8,9], and there is the need for further research to understand and engage these generations [10]. Studies indicate that youth travelers prioritize leisure time, itinerary flexibility, immersive cultural experiences, and visually captivating destinations.…”

Section: Introductionmentioning

confidence: 99%

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Motivational patterns for engaging in heritage bus city tours among youth tourists (Generation Y and Z): an unsupervised machine learning analysis

Agoes,

Safari

2024

IOP Conf. Ser.: Earth Environ. Sci.

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In the evolving tourism landscape, the rising dominance of Generation Y and Z tourists presents a paradigm shift, characterized by inherent preferences for nature and adventure attractions. Their support for heritage conservation-based sustainable tourism may change with this transformation. This research seeks to understand Generation Y and Z heritage bus city tour participants’ motives to link their interests with cultural heritage. The study analyses 100 targeted individuals’ responses using unsupervised machine learning and advanced algorithms. Questionnaires explored various motivations, including historical explanations, tourism information, entertainment factors, and the round-the-city experience. The outcome reveals three distinct and discernible motivational clusters within young participants. This study plays a pivotal role in addressing the potential disconnection between Generation Y and Z tourists and heritage conservation. Understanding their motives makes heritage bus city tours more appealing and helps create tailored initiatives. Such strategies aim to foster a genuine appreciation for heritage attractions and encourage active participation in cultural heritage conservation. This research bridges the gap between these cohorts’ interests and cultural heritage sustainability in tourism by connecting the findings with their characteristics. It ensures Generation Y and Z appreciate heritage places and become responsible stewards of conservation, promoting sustainable tourist practices to preserve cultural heritage.

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Section: Generation Y and Generation Zmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Motivational patterns for engaging in heritage bus city tours among youth tourists (Generation Y and Z): an unsupervised machine learning analysis

Agoes,

Safari

2024

IOP Conf. Ser.: Earth Environ. Sci.

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“…Pola hidup masyarakat sekitar yang mulai menerapkan prinsip-prinsip sustainable living menjadi magnet utama wisatawan untuk lebih lama tinggal dengan konsep hidup yang ramah lingkungan dengan tujuan internalisasi nilainilai tersebut. Produk ini sangat potensial menyasar berbagai segmen pasar sesuai potensi yang ada (Ernawati, Sanders, & Dowling,2017) terutama kelompok generasi muda (Ahmed & Chandana, 2019) untuk program green living yang menjadi produk unggulan dari desa wisata ini karena lokasi Desa Pohsanten yang jaraknya hanya 6 km dari Kota Negara, ibu kota Kabupaten Jembarana. Berdasarkan titik koordinat, Desa Pohsanten terletak di 8,3195 S dan 114,6876 E. (Widhiada & Partha, 2018).…”

Section: Pendahuluanunclassified

Revitalisasi Desa Wisata Pohsanten Melalui Pengembangan Infrastruktur

Arjana¹,

Ernawati²,

Suarja³

2021

Madaniya

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Kegiatan pengabdian ini bertujuan untuk merevitalisasi Desa Wisata Pohsansten untuk memenuhi kebutuhan wisatawan akan produk wisata dan layanan prima melalui program pengembangan infrastruktur desa wisata. Kegiatan ini merupakan kelanjutan dari serangkaian kegiatan pengembangan Desa Wisata Pohsanten yang telah dikembangkan sejak tahun 2017. Pada tahun 2020 program pengabdian di Desa Wisata Pohsanten diarahkan untuk mengembangkan produk berupa paket green living education tour disertai pengembangan program pemasaran di website dan berbagai format medsos seperti Instagram, Facebook, YouTube, Google My Business, serta pengembangan branding melalui pemasangan rambu dan atribut di berbagai atraksi wisata yang ada di Desa Wisata Pohsanten. Pokok permasalahan yang dihadapi oleh mitra adalah belum tersedianya fasilitas-fasilitas pendukung yang dibutuhkan wisatawan yang menginap terutama untuk wisatawan yang bergroup yang akan menempati kamar bersama. Solusi yang ditawarkan adalah revitalisasi dalam bentuk pengembangan infrastruktur dormitory di CBT Center Desa Wisata Pohsanten melalui pengadaan fasilitas dormitory berupa matras sebagai bagian penting untuk mendukung layanan prima terutama untuk produk unggulan saat ini yaitu green living education tour.

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“…According to WYSE Travel Confederation (2018), around 304 million trips were taken by young travellers in 2017, with an estimated market value of around USD 250 billion. When it comes to defining youth tourism, age is one of the most commonly used criteria (Saikia & Goswami, 2019). However, sometimes age does not need to be a category to define youth tourism, https://doi.org//10.20867/thi.26.1 as individuals can behave according to the behavioural pattern of young people while exceeding the age criteria (Carr, 1998).…”

Section: Introductionmentioning

confidence: 99%

“…According to Richards (2008), youth tourism is defined as independent travel by people aged between 16 and 29 that last less than a year and is motivated by a desire to experience other cultures, build life experiences and or benefit from formal and informal opportunities outside usual environment. Often, youth tourism is defined differently in different countries considering the age category (Saikia & Goswami, 2019). Public laws in Croatia and Serbia consider all people between the ages of 15 and 30 to be young people, which will also be the case in this study (Hrvatski sabor, 2007;Narodna skupština Republike Srbije, 2011).…”

Section: Introductionmentioning

confidence: 99%

How Do Young People Travel? – Evidence From Croatia and Serbia

Vukadin¹,

Račićević²,

Marković³

et al. 2023

Tourism and Hospitality Industry

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Purpose – Young people represent a significant segment of the tourism market, accounting for 23% of the total tourism market, according to UNWTO. This segment provides socio-economic opportunities for local communities as young travellers boost local tourism businesses, foster closer social interaction with host populations, and engage in environmental protection. The purpose of this research is to identify the basic characteristics of travel among young people from Croatia and Serbia and to determine which elements are most important to them when choosing a destination, while also determining whether there are differences between respondents from these two groups. Methodology - an online survey was conducted in Croatia and Serbia. The sample includes young people between the ages of 15 and 30. Descriptive statistical analysis was used to create the sample profile. Pearson’s chi-square tests and Mann-Whitney U tests were performed to detect significant differences between young respondents from Croatia and those from Serbia. Findings – The results of this study show that marketers can consider Croatian and Serbian youth travellers as a single market segment, because they are indistinguishable in many ways. Their motives and activities at the destination are similar, as are the elements by which they choose their holiday destination. Their attitudes toward sustainability issues also do not differ. Originality of the research – There is a considerable amount of academic research on young people and their travel. However, few studies have examined the travel of young people from Southeastern Europe or the attitudes of young people who experienced the pandemic. This study aims to fill this gap by providing insights into the attitudes of young travellers from Croatia and Serbia and what they look for when choosing a travel destination. Another important contribution is that this study also captures the views of young people from neighbouring countries, which provides an opportunity for comparison. This information will enable the destination management targeting young tourists to create tailored offers for the young population, which will have a positive longterm impact on the economy and the local community.

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The concept of youth tourism as a distinct tourism market segment: A review of literature

Cited by 3 publications

References 0 publications

Motivational patterns for engaging in heritage bus city tours among youth tourists (Generation Y and Z): an unsupervised machine learning analysis

Motivational patterns for engaging in heritage bus city tours among youth tourists (Generation Y and Z): an unsupervised machine learning analysis

Revitalisasi Desa Wisata Pohsanten Melalui Pengembangan Infrastruktur

How Do Young People Travel? – Evidence From Croatia and Serbia

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