The concept of tribes in marketing and Islam

Noor, Nurhafihz

doi:10.1504/ijsei.2013.058225

IJSEI

2013

DOI: 10.1504/ijsei.2013.058225

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The concept of tribes in marketing and Islam

Nurhafihz Noor¹

Abstract: This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.

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E-Marketing Strategies for Islamic Banking

Garg

Roumieh

Gupta

et al. 2018

Journal of Global Information Management

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This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid of any contentious or exaggerated claims and there must be no excessive risk. As marketing practices include accentuating the benefits and features of products and services, and downplaying the negative attributes which potentially could lead to a consumer making an informed decision based on this unbalanced presentation. Arguably, this presents a form of risk that may be at odds with the fundamental tenets of Islam. This article presents a case-study of a large bank in Kuwait to identify how e-Marketing can be implemented more effectively to attract new customers and retain the existing ones by critically evaluating the viability of e-marketing strategies for promoting Islamic banking. A set of recommendations are also provided to support all Islamic Banks in the development of an e-marketing strategy.

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E-Marketing Strategies for Islamic Banking

Garg

Roumieh

Gupta

et al. 2018

Journal of Global Information Management

View full text Add to dashboard Cite

show abstract

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The concept of tribes in marketing and Islam

Abstract: This paper looks at the idea of tribes and how this marketing concept has not been alien to the very success of Islam itself. It concludes by suggesting ways different groups in society can move forward and solve some of our most pressing challenges today.

Cited by 1 publication

References 0 publications

E-Marketing Strategies for Islamic Banking

E-Marketing Strategies for Islamic Banking

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