The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication

Raupp, Juliana

doi:10.1002/9781118083246.ch14

Cited by 11 publications

(9 citation statements)

References 53 publications

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“…Surprisingly, we find that individuals who engage in a higher degree of CSR activism are likely to evaluate partnership fit favorably after created fit messages than individuals who engage in less CSR activism. Thus, in contrast to assumptions about the skepticism of CSR activists toward corporations generally (Dawkins, 2005; Raupp, 2014) and CSR communication specifically (Bartlett, 2014), we find that activists are particularly susceptible to CSR messages.…”

Section: Resultscontrasting

confidence: 99%

“…Research conducted before this study has not included an examination of stakeholders’ level of activism as a factor in the effect of created fit messages on perceptions of partnership fit. Given the previous theorizing about activists (Bartlett, 2014; Dawkins, 2005; Raupp, 2014), we expected stakeholders with higher levels of activism to evaluate created fit messages more negatively than stakeholders with lower levels of activism. Surprisingly, our results show that individuals with higher degrees of CSR activism are more influenced by created fit messages.…”

Section: Discussionmentioning

confidence: 99%

“…Furthermore, CSR activists are more skeptical publics for corporate claims than are other publics (Dawkins, 2005). Along these lines, scholars have indicated that activists are more likely to hold anti-corporate views (Raupp, 2014) and may be more likely to interpret CSR communication as a form of “spin” or “greenwashing” (Bartlett, 2014).…”

Section: Stakeholder Evaluations Of Corporate–nonprofit Partnershipsmentioning

confidence: 99%

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Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations

Maktoufi

O’Connor

Shumate

2020

Management Communication Quarterly

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This study unpacks the complex relationship between corporate–nonprofit partnerships, corporate social responsibility (CSR) communication, and stakeholder evaluations of fit. We move beyond the fundamental question of whether partner fit matters to questions about what types of messages matter, under what conditions, and to whom. We conducted an online experiment ( N = 966) to test created fit messages’ ability to influence stakeholder perceptions of corporate–nonprofit partnership fit. Grounded in the symbiotic sustainability model, we find that created fit messaging results in stakeholders having more favorable evaluations of corporate–nonprofit partnership fit. However, we also identify differences in the effectiveness of created fit messaging across potential partnerships. In addition, we find, beyond message type and level of partner congruity, the degree of CSR activism influences stakeholders’ responses to created fit messaging in counterintuitive ways.

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Section: Resultscontrasting

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Stakeholder Evaluations Of Corporate–nonprofit Partnershipsmentioning

confidence: 99%

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Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations

Maktoufi

O’Connor

Shumate

2020

Management Communication Quarterly

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“…This relationship is supported by conventional stakeholder thinking, whereby shareholders are considered to be a core stakeholder group with a formal claim on a company because their support is necessary for that company to exist (Parmar et al, 2010). Although some public relations writers contest this view on the basis that management needs to address (and be responsible to) all relevant stakeholders (de Bussy & Kelly, 2010;Holzhausen, 2011;Raupp, 2011), shareholders continue to be bestowed with a primary or critical stakeholder status in much of the public relations and engagement literature.…”

Section: Agency Theory and The Shareholdermentioning

confidence: 99%

Irresponsible Engagement and the Citizen Investor

O'Byrne¹,

Daymon

2014

Journal of Public Relations Research

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The study investigates how shareholders are constructed and engaged with through public relations in the Australian financial sector. The web sites and annual and sustainability reports of major Australian companies and investment funds were examined through qualitative content analysis. Findings indicate that a hierarchical distinction exists within the discrete but amorphous stakeholder group known as shareholders, where privilege and disadvantage exist alongside disparate levels of power and agency. This is perpetuated by and through irresponsible public relations, which constructs a discourse of ownership that excludes citizens as legitimate stakeholders limiting their capacity to influence more ethical corporate decisions and practices. Recommendations are offered for how public relations might engage shareholders more responsibly. may call a pension fund. 1 We posit that, because of irresponsible corporate public relations practices that fail to engage with citizen investors, citizens are unfamiliar with the rights and responsibilities they hold as shareholders, and therefore are inhibited from influencing how the financial sector and large companies are governed. This has consequences for the accountability of large business to society.We focus our study on one major sector of the Australian economy and seek to identify, illustrate, and interrogate the process of engagement with shareholders as stakeholders in the Australian financial sector. We are interested in understanding how shareholders, as primary stakeholders, are constructed and engaged with through the formal public relations' activities of listed companies and the institutional funds (superannuation funds) 2 that invest in them. Because we are concerned with the ethical status of stakeholder engagement, our aim is to examine the (ir)responsibility of public relations as stakeholder engagement.

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“…In this context, the relationship between corporate social responsibility and public relations has been defined by the work of authors such as L'Etang (2006) (2009), González (2006), Capriotti and Moreno (2007), Signitzer and Prexl (2008), Kim and Reber (2008), CastilloEsparcia (2009), Miguez (2011, Raupp (2011) and Ruiz-Mora (2012), among others. Other authors who have explored the importance of public relations in relation to CSR include Black (2011), Cutlip, Center andBroom (2001) and Seitel (2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain

Mora

Lugo‐Ocando

Esparcia

2016

Public Relations Review

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This article examines the type of contributions that public relations professionals make towards corporate social responsibility (CSR) programmes, while discussing the issues and obstacles they face to enter into that professional area. To do so, the authors have looked at the top publicly owned companies in Spain, which are part of the so-called Ibex 35. The research included semi-structured interviews with key players (28 interviews) and interpretative analysis of official documents and reports (33 documents). The overall research suggests that despite normative claims from CSR departments that downplay public relations contributions towards the implementation of CSR programmes, the empirical evidence suggests otherwise. This evidence shows important operational deficiencies and accountability deficits precisely because of the lack of public relations input in their design and implementation.Keywords: Corporate Social Responsibility, Public Relations, Professionalism, Spain, Communication Highlights: Public relations professionals in Spain are rarely included in the conceptualisation, design and implementation of CSR programmes.  The lack of considerations regarding professional communication in relation to CSR programmes create important gaps and shortcomings.  Without spaces for dialogue, CSR programmes are just temporary palliatives. IntroductionThere has been some debate in relation as to who should manage and implement Corporate Social Responsibility (CSR) programmes (L'Etang, J.; Lugo-Ocando, J; Ahmed, Z, 2011, p. 170). In some cases these debates have centred in the incorporation and use of public relations professionals within the remit of CSR activities (Bartlett, J.;Tywoniak, S; Hatcher, C, 2007, p. 281). This because, communication is a key component of these programmes both in terms of using them to strengthen the reputation of the companies as well as the need to engage stakeholders and the general public in order to achieve its wider objectives. However, one of the most common experiences -at least in Spain-is that these same organisations have been reluctant to incorporate public relations professionals in the core design and implementation of their CSR programmes and only use tangentially their own public relations departments in order to promote disseminate final outcomes and achievements of CSRrelated programmes.This last happens despite the fact that important research indicate that origins, theories, processes, and primary responsibilities between public relations and CSR are similar (Clark, 2000). These scholarly comparisons have also highlighted a key difference whereby effective communication methods and professional communication approaches are largely absent from the social responsibility practice and literature. These same scholars have indicated the need to include such techniques in order to enhance the development and overall impact of managing corporate-stakeholder relationships (Clark, 2000, p. 363). This clearly suggests that a more active involvement of public re...

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The Concept of Stakeholders and its Relevance for Corporate Social Responsibility Communication

Cited by 11 publications

References 53 publications

Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations

Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships, Created Fit Messages, and Activist Evaluations

Irresponsible Engagement and the Citizen Investor

Reluctant to talk, reluctant to listen: Public relations professionals and their involvement in CSR programmes in Spain

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