The concept of perceived value: a systematic review of the research

Sánchez‐Fernández, Raquel; Iniesta-Bonillo, M. Ángeles

doi:10.1177/1470593107083165

Cited by 853 publications

(619 citation statements)

References 93 publications

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“…Perceived value had been empirically proved in marketing disciplines as multi-dimensional approach (Wang et al, 2013;Sheth et al, 1991). Among perceive value approaches, Sheth et al (1991) is one of the most important contributor to perceived value studies (Sanchez-Fernandez & Iniesta-Bonillo, 2007). Sheth et al (1991) mentioned that consumer purchase choice entails a form of consumption values which can be categorized as functional, social, emotional, epistemic and conditional value, and each value plays a different roles in consumer's decision (Deng, Lu, Wei, & Zhang, 2010).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

What Affects Malaysian Consumers’ Intention to Purchase Hybrid Car?

Wen¹,

Noor²

2015

ASS

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The purpose of this study is to examine the factors influence consumers' intention to purchase hybrid car and explore the roles of consumption values in automotive context. The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value and conditional value with consumers' intention to purchase hybrid car. Each variable was measured using 7-point Likert-scale. Questionnaire was used to collect data from individual consumers in Klang Valley. The data were then analyzed by using structural equation modeling (SEM) with SmartPLS 2.0. Five hypotheses were developed for this study and were tested using two stages analyses. The first stage involves measurement model while the second stage is structural model. The results of the study indicated that functional value is the most significant predictor of consumers' intention to purchase hybrid car. In contrast, symbolic value, emotional value and novelty value failed to show significant relationship with consumers' intention to purchase hybrid car. Finally, implications of the findings as well as limitations and future research are discussed.

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Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

What Affects Malaysian Consumers’ Intention to Purchase Hybrid Car?

Wen¹,

Noor²

2015

ASS

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“…It is defined as "the consumer's overall assessment of the utility of a product (or service) based on perceptions of what is received and what is given" (Zeithaml, 1988, p. 14). According to consumption-value theory, perceived value rests on three fundamental propositions: a) that consumer choice within a market is a function of five types of value, b) that these types of value contribute differentially to choice behavior and that c) the types of value are independent of one another (Sanchez-Fernandez & Iniesta-Bonillo, 2007).…”

Section: Student Perceived Valuementioning

confidence: 99%

Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies

Bowden¹,

D’Alessandro²

2011

ASS

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As competition intensifies, it is essential that higher education providers endeavour to develop and offer high quality, satisfaction-creating service experiences. This requires a comprehensive understanding of the factors that lead to positive perceptions of the institutions services. Current perspectives suggest that the student should be engaged as an active co-producer of the university experience. Interactive classroom technologies may enhance the student experience by encouraging participation. This study examines whether student perceived value, namely social or functional value, satisfaction, and loyalty differs for students participating in a personal response technology enabled classroom experience, versus a more traditional classroom experience. A partial least squares approach was adopted using a sample of 184 students. The use of personal response technology was not found to be positively related to the student experience. In the current context, it appeared to break classroom social patterns resulting in an individualistic, disengaging educational experience. Interestingly, in the traditional, non-technology condition social interaction was enhanced and social value strongly determined students' perceptions of loyalty. These results suggest that it is the pedagogy, and not the technology that matters in higher education provision. Conclusions, implications and opportunities for future research are presented.

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“…It also redirect the value emphasis from attributes to consequences to yield value for distinct and strategic competitive advantage. Criticism, However, this theory is unable to explain the customer perceived value diversity (Sanchez-Fernandez & Iniesta-Bonillo, 2007) as well as being incapable to pinpoint the attribute preference of customer values which shaped customer value. This is due to individual preference of every customer regarding the features of the a product (Aulia, et al, 2016).…”

Section: Critical Review Of Key Models and Theoriesmentioning

confidence: 99%

“…self-or other-oriented, extrinsic or intrinsic, and active or reactive. This theory is considered as the most complete model in a study by Sanchez-Fernandez & Iniesta-Bonillo (2007) and this is because it considered more dimensions and aspects such as social, economic, hedonic, and selfless aspect. Moreover, this theory also eases in the identification of the value dimensions if the perceived value is based on customers' needs (Aulia, et al, 2016).…”

Section: Critical Review Of Key Models and Theoriesmentioning

confidence: 99%

Predicting Consumer Perception and its Impact on Purchase Intention for Residential Property Market

Hoe

Dastane²,

Selvaraj

2018

JTMB

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The objective of this study is to investigate the effects of customer perceived value on customer purchase intention in the residential property market in Malaysia. The research proposes extension of Seth et al., 1991 model for property market by including relational aspect of the value as an added new parameter. Explanatory research design approach is used in this study with primary data collection through questionnaire survey of 172 respondents using convenience sampling method. The collected data and results are then analysed using SPSS 22 for Demographic analysis, Normality and Reliability test, Data Distribution. Finally, Pearson correlation analysis and Regression test is done to find the correlation between any two variables and relationship among the variables. The analysis indicated overall positive significant relationship with epistemic value being the highest among all. Regression analysis indicated functional value, social value, relational value, conditional value, and epistemic value shows positive significant effects on customer purchase intention while emotional value shows positive insignificant effect on customer purchase intention.The research is useful for marketers and researchers to understand perceived value based customer purchase intention for residential property sector among Malaysians and the tested model will be of great utility to property developers to devise appropriate value proposition based on consumer perceived value.

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The concept of perceived value: a systematic review of the research

Cited by 853 publications

References 93 publications

What Affects Malaysian Consumers’ Intention to Purchase Hybrid Car?

What Affects Malaysian Consumers’ Intention to Purchase Hybrid Car?

Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies

Predicting Consumer Perception and its Impact on Purchase Intention for Residential Property Market

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