The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics

Kirchenbauer, Alena

doi:10.1515/commun-2019-0117

Cited by 3 publications

(1 citation statement)

References 24 publications

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“…From a psychological point of view, "emotional infection is the basis for establishing human interaction"; and from a dissemination point of view, information that can be accepted by the audience is effective information. Therefore, how to effectively influence and manage audience sentiment in publishing work is an important issue that current researchers must face (Kirchenbauer, 2020;Priyanto et al, 2021). Figure 4 shows the source of emotions.…”

Section: Audience Sentiment Analysismentioning

confidence: 99%

The dissemination effect of human-computer interactive advertising news—Using the theory of media audience and emotion management

Zhu

Zhang²

2022

Front. Psychol.

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The development and application of network media has seriously impacted the social information dissemination environment dominated by traditional media. To break the dissemination barriers encountered by traditional media, this work probes into the dissemination effect of human-computer interactive advertising news. An in-depth analysis of the current dissemination situation of interactive online advertising (IOA) is firstly conducted, and then the methods to effectively guide and manage audience emotions are studied. Finally, an improved LeNet-5 model is established to identify audience emotions. The improvement of the LeNet-5 model in this work is composed of the following four points. (1) The convolution module sets Inception_conv3 and Inception_conv5 are adopted to replace the third convolutional layer Conv3 and the fifth layer Conv5 of the LeNet-5, respectively. (2) The size of the convolution kernel is changed. The original convolution kernel is replaced by two 3 × 3 convolution kernels in the Inception_conv3 and Inception_conv5 module sets. (3) The number of convolution kernels is reasonably changed. (4) The Batch Normalization (BN) layer is used. The experimental results show that interactive advertisements have the better dissemination effects among the audiences with older age, higher education, and in more developed cities. The improved LeNet-5 network can effectively solve the over-fitting and gradient disappearance, with a good robustness. The recognition rate reaches more than 81%, which is higher than the traditional LeNet-5 network by 3%. It can be known that the accuracy of the improved LeNet-5 network image recognition is significantly promoted. This research provides a certain reference for the optimization of news dissemination.

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Section: Audience Sentiment Analysismentioning

confidence: 99%

The dissemination effect of human-computer interactive advertising news—Using the theory of media audience and emotion management

Zhu

Zhang²

2022

Front. Psychol.

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Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

et al. 2020

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The spatiotemporal constitution of Dubai as a semiotically assembled touristscape

Salama,

Fawzy

2023

Russian Journal of Linguistics

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Mobile technologies mark an increasing construct of heterogeneous semiotic resources which coexist in a networked symmetrical interrelations. This area of research is still understudied, especially in terms of demonstrating how app-mediated touristscapes are co-told, transduced, and augmented by networked assemblage between participants and mobile interfaces. Drawing on a pragma-semiotic approach, the present study aims to investigate the spatiotemporal constitution of Dubai as a mobile-mediated touristscape. We draw on a newly synthesized approach that combines Cooren and Matte’s (2010) model of constitutive pragmatics and Pennycook’s (2008, 2017) notion of “semiotic assemblages.” Such a methodological synergy has been applied to the Dubai Travel mobile app in a way that revealed how the touristscape of Dubai has been pragmatically constituted of the semiotic assemblage of heterogeneous figures in the app’s interface-human interaction. This form of techno-human interaction was demonstrated to be situated in three spacing practices: (i) presentifying or making materially present hybrid interactions of techno-human figures, (ii) ordering or systematizing the scripted trajectories of Dubai touristscape by creating more space and time across framed intervals, and (iii) accounting or linking spatiotemporal augmentation to affective semiotic assemblages. The study found that Dubai touristscape has been constituted via a human-non-human semiotic assemblage with augmented and multilayered spatiotemporal possibilities. The pragma-semiotic approach has thus helped in arguing against what accounts as a touristscape with fixed spatiotemporal properties. The study contributes to understanding the increasing role of networked communication through developing a dialogue with linguistic pragmatics.

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The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics

Cited by 3 publications

References 24 publications

The dissemination effect of human-computer interactive advertising news—Using the theory of media audience and emotion management

The dissemination effect of human-computer interactive advertising news—Using the theory of media audience and emotion management

Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness

The spatiotemporal constitution of Dubai as a semiotically assembled touristscape

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