1987
DOI: 10.2307/3380432
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The Concept of Corporate Strategy

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Cited by 692 publications
(9 citation statements)
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“…The relationship between business strategies and economic performance is being determined [35,36]. The importance of the creative component in strategic planning and the development of strategic thinking is increasing [37]. Models and tools for strategic planning are being developed to formalize this process [38][39][40][41].…”
Section: Literature Review and Research Methodologymentioning
confidence: 99%
“…The relationship between business strategies and economic performance is being determined [35,36]. The importance of the creative component in strategic planning and the development of strategic thinking is increasing [37]. Models and tools for strategic planning are being developed to formalize this process [38][39][40][41].…”
Section: Literature Review and Research Methodologymentioning
confidence: 99%
“…One of them is Chandler (Chandler, 1962), who claims that strategy is defining a company's longterm goals and objectives, adopting actions, and allocating essential resources to attain the objectives. Also, Iverson and Andrews (Iverson & Andrews, 1987), mention that a strategy refers to a conceptual framework encompassing the objectives, policies, purposes, goals, and plans of the organization, that are designed to determine the specific industry or sector in which the company operates or intends to operate. In the 1970s and 1980s, strategic management experienced a profound revolution driven by scholars like Michael Porter.…”
Section: Historical Evolution Of Strategic Managementmentioning
confidence: 99%
“…Initially, SWOT analysis was conducted in the context of business environments in order to develop business strategies [32]. It has been increasingly successful as a management tool since the 1950s, when it was created by C. Roland Christensen and George Albert Smith, two Harvard Business School graduates [33].…”
Section: Research On Swot Analysismentioning
confidence: 99%