“…For instance, a metaphor like "The sky's scarf is colored" (Melogno, D'Ardia, Pinto, & Levi, 2012) is considered novel, while "There is a flood outside the museum" (Rundblad & Annaz, 2010a), where flood refers to "lots of people," is considered a lexicalized/conventional metaphor. Both behavioral and neuroimaging evidence from different populations suggests different processing patterns for metaphor familiarity modulation, and, in particular, a facilitation for conventional compared to novel metaphors (Bambini, Gentili, Ricciardi, Bertinetto, & Pietrini, 2011;Blasko & Connine, 1993;Gluksberg, Gildea, & Bookin, 1982;Lee & Dapretto, 2006;Mashal, Faust, Hendler, & Jung-Beeman, 2009;Rapp et al, 2018;Rossetti et al, 2018;Varga et al, 2014). This might be because at least highly conventional metaphors are to be retrieved from the long-term memory where they are stored as learned lexical units, whereas novel metaphors might to a greater degree depend on the pragmatic ability to make context-relevant inferences (see Pouscoulous, 2011Pouscoulous, , 2014Wilson & Carston, 2006, for discussions).…”