The Components Impacting Customer’s Bank Determination Choice in Mogadishu, Somalia

Abstract

The primary goal of this study is to concentrate on the factors influencing customer bank selection in Mogadishu, Somalia. The study's objectives are "to investigate the role of bank image and reputation on bank selection decisions in Mogadishu, Somalia." and "to find the effect of convenience on bank selection decisions in Mogadishu, Somalia." The study used a descriptive research design with questionnaires as the primary data collection method. The sample size for this study was 80 people, with 95 bank customers as the target group. The Slovene form was used to collect the sample for this investigation. I proposed that bank marketers develop acceptable products and marketing programmes. Bank marketers should have a clear distribution of policies on specific and general techniques for persuading customers to choose a specific bank. Customers suggest some additional banking sector enhancements in addition to the services currently provided. Service quality influences bank selection decisions, as do bank image and reputation, bank reliability, and bank selection.

An Analysis on the Role of Stock Brokerage Houses in Community Development

“…This literature review delves into existing scholarship on community development, acknowledges the limited focus on stock brokerages, and explores potential avenues for their contribution. Extensive research highlights the importance of various factors in fostering community development (Mohamed et al, 2022). Access to capital, as facilitated by financial institutions, sits at the heart of this discourse .…”

“…Additionally, research (Shamsa Kanwal et al, 2020) underlines the role of infrastructure development and social services offered by various institutions in creating a thriving community. While the contribution of financial institutions to community development is well-established, the specific role of stock brokerage houses remains relatively unexplored (Mohamed et al, 2022). Existing research primarily focuses on traditional institutions like banks and credit unions (Al-Imran et al, 2022).…”