The competitiveness of Indonesian tourism industry in facing ASEAN Economic Community (AEC)

Ningsih, C.; Sudono, Agus

doi:10.1201/9781315386980-65

Cited by 2 publications

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“…It can be said, this is very concerning because only about 25% of the number of tourists visiting Indonesia in 2019 (Kemenparekraf, 2021). The tourism sector is meaningful for Indonesian economy, as a source of foreign exchange revenue (Carla Massidda, Ivan Etzo, 2012;C Ningsih, A Sudono, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Barista Service Quality on Dine-in Customer Satisfaction at the Starbucks Experience Bar Buah Batu, Bandung, During the Covid-19 Pandemic

Yudaraharja,

Sudono,

Nurhidayat

2023

Gastur

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This research discusses the development of the tourism industry in the city of Bandung, especially in the context of the COVID-19 pandemic on the adaptation required by the Food Beverage (FB) culinary business, with an emphasis on the Barista's role as a service provider to consumers. The research method used is a survey with a quantitative approach that is descriptive and verificative. The results of this descriptive study show that both Barista service quality and customer satisfaction are in the high category. The results of the verification research show that of the 5 exogenous variables (reliability, responsiveness, certainty, empathy, and tangibles) which are assumed to affect overall customer satisfaction, the hypothesis can be accepted. Testing the hypothesis using the F-test and T-test, the results show that service quality has a positive effect on customer satisfaction. The T-test for the variable service quality on customer satisfaction also yields similar conclusions, namely that service quality affects customer satisfaction. The F test for price and service quality on customer satisfaction shows that service quality has a significant impact on customer satisfaction. Overall, this study concludes that service quality which includes reliability, responsiveness, certainty, empathy, and tangibles from baristas has a positive and significant effect on customer satisfaction in the Starbucks experience at Bar Buah Batu Bandung during the COVID-19 pandemic.

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Section: Introductionmentioning

confidence: 99%

The Effect of Barista Service Quality on Dine-in Customer Satisfaction at the Starbucks Experience Bar Buah Batu, Bandung, During the Covid-19 Pandemic

Yudaraharja,

Sudono,

Nurhidayat

2023

Gastur

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“…Bandung has a population percentage of 27.99 percent in the 20-34 year age group with a total of 699,395 thousand inhabitants given the term millennial generation. Millennial generation is another expression of generation Y which has become an important market segment (Noble et al, 2009). Millennial generation is the first generation that grows and spends the most time in a digital generation environment and millennial consumers evaluate the experience of products or services via the internet.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Millennial Consumption Behavior Factors and Their Interest in Visiting Sundanese Restaurants in Bandung

Nikmah

Sudono

Fajri

2019

Gastur

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The growth of people who are growing rapidly is the background of this study and the aim is to get an idea of the millennial potential in Bandung and analyze what factors most dominate millennial food consumption behavior towards interest led to Sundanese restaurants in Bandung. This study uses quantitative descriptive methods with data collection techniques in the form of question items on the questionnaire. The Sundanese restaurant and the experience of the visit itself became a place to do this research. Participants involved in this study were 270 respondents. Analysis was performed on the data obtained that is in the beginning of the researxh, while doing the research, and in the end of the research. The data analysis technique used is Exploratory Factor Analysis. The results of the analysis obtained showed that Bandung population of 27.99 percent is in the range of the age group of 20-34 years with a total of 699,395 thousand inhabitants dominated by vulnerable people aged 20-24 years which is around 10, 36 percent of the profession as students / students and income less than Rp 2,500,000 per month. Then, it was found that only nine factors that is influencing millennial consumption behavior towards their interest in visiting Sundanese restaurants in Bandung. They are: food characteristic, positive feeling, influence from external world, environmental in an attractive destination, food experience, negative feelings, relationships, looking for unique and authentic experiences, and fulfillment of physical and psychological needs. From the nine factors mentioned, the most dominating factor is the food characteristic factor with an eigenvalue value of 8,790.

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The competitiveness of Indonesian tourism industry in facing ASEAN Economic Community (AEC)

Cited by 2 publications

References 0 publications

The Effect of Barista Service Quality on Dine-in Customer Satisfaction at the Starbucks Experience Bar Buah Batu, Bandung, During the Covid-19 Pandemic

The Effect of Barista Service Quality on Dine-in Customer Satisfaction at the Starbucks Experience Bar Buah Batu, Bandung, During the Covid-19 Pandemic

Analysis of Millennial Consumption Behavior Factors and Their Interest in Visiting Sundanese Restaurants in Bandung

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