The competitive dynamics of strategic risk‐taking, unethical behavior, and entry
James Ostler
Abstract:Research SummaryThis article argues that strategic risk‐taking in the form of unethical behavior can lead to successful entry and that this entry can drive incumbents to either adopt similar behavior or potentially be forced out of the market. Thus, entrepreneurs can introduce innovative, but socially destructive, behavior to a market and motivate its adoption by incumbents. Empirical support is found using a policy change in the liver transplant market to identify the use and adoption of unethical misrepresen… Show more
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