The Competitive Advantage of EWOM in Digital Marketing

Abstract

The subject titled assessment on part of Electronic Word of Mouth (EWOM) in sentiments and behavior of clients in E-shops was communicated in Digi-Kala Company. At that point, investigation theories and targets were proposed and strategy, measurable populace, and required test of investigation method was presented to realize objectives and comes about speculations. The discoveries recommend a noteworthy positive impact of (EWOM) on the state of mind of customers and their positive feelings. So also, socially positive, and typical feelings may moreover have a noteworthy effect on the state of mind of customers. At the same time, negative feelings of customers have emphatically influenced consumers’ states of mind as well. At last social standards and demeanors of buyers may have a noteworthy positive impact on the behavior of customers.

The Model of Electronic Word-of-mouth (eWOM) Information Acceptance in Hotel Booking

“…The panorama of eWOM research culminates in the revelation of the situation over ultimate purchase decisions, resonating in variables like perceived product value and purchase intent. This intertwining drives eWOM's intimate affiliation with consumer purchase determinations, concurrently mitigating risks within the decision-making matrix (Miremadi;Haghayegh, 2022).…”