“…The awareness that textbooks carry hidden values and ideologies has motivated numerous critical analyses of textbooks and curriculum materials over the last two decades, focusing on the representation of culture, ideology, gender and ethnic stereotypes, emotions and attitudes, and so on (e.g., Chen, 2010;Lee & Collins, 2008;Liu, 2005;Mahboob, 2009;Xiong, 2012). Among the studies, English textbooks, which are the focus of the current paper, have attracted much attention from various EFL regions, for example, China (Xiong, 2012), Japan (Lee, 2014), and Iran (Asgari, 2011). In Hong Kong, however, not many studies have been carried out.…”