“…The relationship between the popularity of a sport and outcome uncertainty has been well-studied (e.g. Forrest and Simmons, 2002;Alavy et al, 2010;Buraimo and Simmons, 2015;Hogan et al, 2013Kuchar and Martin, 2016), and has been shown to even transcend national boundaries (Schreyer et al, 2017). In these cases, higher competitive balance is found to be associated with elevated interest, although Borland and Macdonald (2003) in a review paper found that the empirical results on this relationship are mixed.…”