The Community Pharmacist: Perceived Barriers and Patient-Centered Care Communication

Abstract

Nowadays, the classic perception of the pharmaceutical profession in community pharmacies is facing worldwide extinction due to many factors. Among the numerous factors, online pharmacies are increasingly gaining ground thanks to their ability to facilitate customer demand. Nevertheless, they are endangering “face-to-face” contact, affecting the building of customer loyalty based on direct “human” interaction, and consequently reducing pharmacists to mere commercial figures. Patient-centered care communication is emphasized as the essential element to build a solid and appropriate interpersonal relationship with the patient, to make the consultancy process effective, and to strengthen the pharmacist’s professionalism in community pharmacy. This paper presents a narrative review of existing literature with the first aim of pinpointing the factors affecting pharmacy professional practice, and secondly, of how to improve patient-centered communication skills. A more widespread introduction of in-depth study and practice of behavioral, communication, educational, and sociological methodologies and techniques would allow for the development of more effective skills used for providing an efficient consultancy service, improving the capacity of future professionals to approach public relations.

Physicians Views on Cardiovascular Disease Risk Prevention Services by Pharmacists and Potential for Collaboration

“…The next layer of change needed would be at the level of medical professionals who have been conventionally charged with providing most roles in healthcare in Saudi Arabia. Overall, the potential of pharmacists in delivering health services was underestimated; this has been shown in other studies [27,28]. When ideas around collaboration in CVD were tendered by participants, it was clear, participants…”

Physicians views on cardiovascular disease risk prevention services by pharmacists and potential for collaboration

“…The next layer of change needed would be at the level of medical professionals who have been conventionally charged with providing most roles in healthcare in Saudi Arabia. Overall, the potential of pharmacists in delivering health services was underestimated; this has been shown in other studies [43,44]. When ideas around collaboration in CVD were tendered by participants, it was clear, participants wanted patients referred to them, and did not voice intentions of referring patients to pharmacists for counselling/follow up/health education.…”

Community Pharmacists’ Perceptions of Patient Care Services within an Enhanced Service Network

“…Enhanced patient counseling can help patients that have trouble understanding their therapy. It can clarify misconceptions about chronic disease management and improve medication adherence due to increased patient health literacy [ 48 , 49 ]. Wellness programs designed for chronic diseases such as diabetes and hypertension can improve the results of medication therapy [ 50 , 51 , 52 , 53 ].…”