The Communication Efforts to Build New Normal Era Tourism Awareness by the Indonesian Ministry of Tourism and Creative Economy through the Media

Abstract

The efforts to rebuild tourism sectors in Indonesia destroyed by the arrival of the 2019 / Covid-19 corona virus disease novel pandemic since March 2020, include through communication of the implementation of special health protection protocols in the tourism and economic sectors driven by the Ministry of Tourism and Creative Economy/Kemenparekraf RI. The importance of communication efforts is carried out to build public awareness and industry players about tourism in the new normal era so that it is expected to stimulate tourism in the region, the positive implications of which can be felt through the wheels of the economy of the community around tourist destinations and ultimately sustainable tourism development can continue to be implemented. The communication efforts undertaken by Kemenparekraf include through a press release, which is distributed by the mass media so that it can be widely distributed in the public. This study uses the media framing theory and examines the use of press releases issued by the Ministry of Tourism and Creative Economy in June-July 2020, so that it can explain the communication efforts undertaken to build awareness of the Indonesian people about tourism during the pandemic.