The Color Pyramid Test: A nonverbal technique for personality assessment.

Kw, Schaie

doi:10.1037/h0047902

Cited by 13 publications

(11 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Furthermore we could not find a single validated questionnaire specifically designed to rapidly identify color preferences in any previous investigations. When instruments have been developed such as the Color Pyramid test,[14] the Rorschach Inkblot test,[15] the Lüscher Color test,[16] the Lowenfeld Mosaic test[17] and the Stroop test[18] they have been designed more to interpret, for instance personality or cognitive processing, rather than allowing a subject to simply select a single color to represent their mood or disease.…”

Section: Introductionmentioning

confidence: 99%

The Manchester Color Wheel: development of a novel way of identifying color choice and its validation in healthy, anxious and depressed individuals

Carruthers

Morris

Tarrier

et al. 2010

BMC Med Res Methodol

View full text Add to dashboard Cite

BackgroundFor the purposes of our research programme we needed a simple, reliable and validated method for allowing choice of a color in response to a series of questions. On reviewing the literature no such instrument was available and this study aimed to rectify this situation. This was achieved by developing a simple method of presenting a series of colors to people validating it in healthy volunteers and in individuals where color choice might be distorted, namely anxiety and depression.MethodsA series of different presentations of four shades of eight colors and grey, as well as black and white were evaluated. 'Mood', 'favourite' and 'drawn to' colors were assessed in 105 healthy, 108 anxious and 110 depressed participants. The positive, neutral or negative attribution of these colors was recorded in a further 204 healthy volunteers.ResultsThe circular presentation of colors was most favoured (Color Wheel). Yellow was the most 'drawn to' color and blue the commonest 'favourite' color in all subjects. Yellow was most often associated with a normal mood and grey with an anxious or depressed mood. Different shades of the same color had completely different positive or negative connotations. Reproducibility was exceptionally high when color choice was recorded in positive, neutral or negative terms.ConclusionsThe Color Wheel could be used to assess health status, mood or even treatment outcome in a variety of clinical situations. It may also have utility in circumstances where verbal communication may not be optimal, such as with children.

show abstract

Section: Introductionmentioning

confidence: 99%

The Manchester Color Wheel: development of a novel way of identifying color choice and its validation in healthy, anxious and depressed individuals

Carruthers

Morris

Tarrier

et al. 2010

BMC Med Res Methodol

View full text Add to dashboard Cite

show abstract

“…Based on the argument that color perceptions can be organized with objective standards and systems, the relationship between colors and personalities has been widely observed and studied, particularly in human psychology. For instance, personality testing systems, such as the Color Pyramid Test [46], exist to evaluate personalities depending on different colors. In addition, according to the theory of color [39], red, yellow, and orange are related to exciting and enlivening features, blue and purple are related to anxious and yearning features, yellow is related to anger, and black is related to depression.…”

Section: Discussionmentioning

confidence: 99%

Expressing Personalities of Conversational Agents through Visual and Verbal Feedback

Lee

Kim

et al. 2019

Electronics

View full text Add to dashboard Cite

As the uses of conversational agents increase, the affective and social abilities of agents become important with their functional abilities. Agents that lack affective abilities could frustrate users during interaction. This study applied personality to implement the natural feedback of conversational agents referring to the concept of affective computing. Two types of feedback were used to express conversational agents' personality: (1) visual feedback and (2) verbal cues. For visual feedback, participants (N = 45) watched visual feedback with different colors and motions. For verbal cues, participants (N = 60) heard different conditions of agents' voices with different scripts. The results indicated that the motions of visual feedback were more significant than colors. Fast motions could express distinct and positive personalities. Different verbal cues were perceived as different personalities. The perceptions of personalities differed according to the vocal gender. This study provided design implications for personality expressions applicable to diverse interfaces. amplitudes and speeds of gestures and movements. Extroverts demonstrate faster, wider, and broader movements than introverts [4]. In addition, extroverts tend to demonstrate more reactive and faster movements and body gestures than introverts [5]. Personality and verbal traits are also highly interrelated. Extroverts tend to express more emotionality with positive emotions and use fewer formal expressions with agreement and gratitude [6]. Extroverts also demonstrate shorter silences and use more positive words and informal expressions than introverts. Introverts use more abstract words and formal words than extroverts [2,7].Gestures are difficult to implement with current conversational agents because most of them are designed in the form of AI speakers. Existing conversational agents in the current market, including Amazon Alexa and Google Home, are not able to implement gesture movements. Instead of using gestures, AI speakers deliver simple visual feedback through a smart display in response to voice commands. Considering the current form of conversational agents, visual feedback was chosen as the personality expression element. As people with different personalities demonstrate different gesture speeds, the lighting speed could also be perceived as different personalities. Quick lighting is perceived as more active than slow lighting; therefore, the study posits the following research question: RQ 1. Can different visual feedback be perceived as different personalities?Most current AI speakers use a consistent voice with the same speech style. As extroverts and introverts demonstrate different verbal traits, different verbal traits are perceived as different personalities. Therefore, the study posits the second research question: RQ 2. Can different verbal cues be perceived as different personalities?Unlike previous studies, the current study applied a wider range of personalities rather than focusing on expressing only two contrasting persona...

show abstract

“…In addition, the theory upon which the author developed his tool is highly controversial in the context of contemporary knowledge, and studies confirming his theory, described by Lusher are rather anecdotal in nature since he did not present any bibliography or references. Another test is the Pfister's Colour Pyramid test (Schaie, 1963). Again, no independent studies confirming its psychometric qualities or verifying its practical usage have been presented in the scientific literature (at least in English).…”

Section: Colours In Psychological Diagnosesmentioning

confidence: 98%

“…Many instruments have been developed, such as the Pfister's Colour Pyramid test (1950) (Schaie, 1963); the Rorschach Inkblot test (1927) (Klopfer & Davidson, 1962), the Lüscher Colour test (1948) (Lüscher, 1969), the Lowenfeld Mosaic test (Lowenfeld, 1952); and different tests used regionally, for instance the Frieling Test (Muths, 2001), the Weyssenhoff test (Weyssenhoff, 1991) or, recently developed the Manchester Colour Wheel (Carruthers, Morris, Tarrier, Whorwell, 2010). They have been designed mostly to interpret the human psyche, for instance personality.…”

Section: Colours In Psychological Diagnosesmentioning

confidence: 99%

Color studies in applied psychology and social sciences: An overview

Sorokowski¹,

Wrembel²

2014

Polish Journal of Applied Psychology

View full text Add to dashboard Cite

Our article presents a comprehensive overview of studies on colour from the perspective of applied psychology and social sciences. It discusses major findings from the psychology of colour applied to marketing, business, politics and sports as well as to problems connected with using color tests in psychological diagnoses. Moreover, we present an overview of particularly interesting colour studies on synaesthesia related to cognitive and applied psychology as well as psycholinguistics. Finally, we discuss the most recent trends in investigations into applied colour psychology as well as potential directions for further research. Streszczenie:Artykuł stanowi szczegółowy przegląd przeprowadzonych badań nad kolorem z perspektywy psychologii stosowanej i nauk społecznych. Omówione zostały główne wyniki badań dotyczących psychologii koloru z zakresu marketingu, biznesu, polityki i sportu jak i problemy związane z zastosowaniem testów kolorów w diagnozie psychologicznej. Ponadto analizie zostały poddane szczególnie interesujące studia nad synestezją z zakresu koloru będące na pograniczu psychologii kognitywnej i stosowanej jak i psycholingwistyki. Artykuł poglądowy kończy prezentacja najnowszych trendów w psychologii koloru oraz dyskusja dotycząca kierunków dalszych badań.

show abstract

The Color Pyramid Test: A nonverbal technique for personality assessment.

Cited by 13 publications

References 11 publications

The Manchester Color Wheel: development of a novel way of identifying color choice and its validation in healthy, anxious and depressed individuals

The Manchester Color Wheel: development of a novel way of identifying color choice and its validation in healthy, anxious and depressed individuals

Expressing Personalities of Conversational Agents through Visual and Verbal Feedback

Color studies in applied psychology and social sciences: An overview

Contact Info

Product

Resources

About