The Co-creation of Animal-based Tourism Experience

Bertella, Giovanna

doi:10.1080/02508281.2014.11081330

Cited by 64 publications

(46 citation statements)

References 24 publications

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“…Hence, this article explores the process of value co-creation by studying the direct effects of participation on value perception and satisfaction and the indirect effects of participation on satisfaction through value perception (mediating effect) in a setting of adventure tourism consumption. Researchers delineate active participation in consumption in both physical and psychological terms (Bertella, 2014;Minkiewicz, Evans, & Bridson, 2013;Prebensen & Foss, 2011). Physical participation includes body movements (Campos, Mendes, Oom do Valle, & Scott, 2016), whereas psychological participation concerns a person's cognitive actions, such as learning, collecting, and sharing information and knowledge acquisition (Kolb, 1984;Yi & Gong, 2013).…”

Section: Introductionmentioning

confidence: 99%

Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

2017

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This study explores the effects of participation, namely co-creation and mastering, on the perceived value of consumers' experience and satisfaction. Co-creation comprises both physical and psychological (mental) participation, and mastering represents consumers' self-perceived knowledge and skills in taking part in experiential activities. Adventure tourism is chosen as an empirical case to put forward participation practices and their effects in an experiential consumption setting. The present work uses a logit model for the model estimation that considers the relationships between participation and satisfaction directly and through value perception.The study results reveal that consumers' mastering and psychological co-creation are significant for value perception. The study also finds value perception to mediate the relation between participation and satisfaction. Consequently, consumers' participation augments satisfaction by creating value in the experience. This study contributes to the theory in two ways. First, it reveals the importance of including the mastering and co-creation dimensions in acknowledging consumers as resource integrators for value creation in experiences. Second, the study shows that satisfaction in experiential consumption evolves through consumers' participation in creating their own perceived value of the experience, indicating innovation potential for the tourism industry.

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Section: Introductionmentioning

confidence: 99%

Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

2017

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“…To the authors' knowledge, the adoption of the co-creation lens to wildlife tourism has not yet been specifically discussed. Writing about value co-creation, Bertella (2014) writes about the dog sledding experience and recognizes dogs as subjects who play a crucial role in the emergence of experiential value for the tourists. In her study, the human-animal interactions are pictured as reciprocal, given that the animal species involved -dogs -in addition to being domesticated, are selected by the tourism provider because they are particularly friendly to humans.…”

Section: Animals and Co-creation In Tourismmentioning

confidence: 99%

Wildlife tourism through the co-creation lens

Bertella

Fumagalli

Vanessa³

2019

Tourism Recreation Research

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Wildlife tourism through the co-creation lens This study reflects on the conceptualization of wild animals as co-creators. Its purpose is to encourage reflection about the role of animals in wildlife tourism. Therefore, to this endand in the belief that diversity and creativity are important elements in critical thinkingthe study was developed by a research team with diverse professional backgrounds. It adopts a fictional methodological approach, employing a fictive dialogue between a tourist joining a swim-with-dolphins tour and a dolphin and draws upon recent scholarly contributions on animals from the perspective of various disciplines, including philosophy, biology and tourism, The study's most important contribution comes in the form of a discussion of the co-creation concept from a critical perspective, based on innovative and explicitly-described ontological, epistemological and methodological considerations.

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“…Practices, such as goal-oriented training of the dogs, requires understanding, empathy and communication also in interspecies level, which entails the idea that the dog is capable of cooperative communication in certain level, and therefore possesses "some kind of agency" (Koski & Bäcklund, 2017, p. 11). However, dogs' own role and agency in tourism and tourism research is often overlooked (Bertella, 2014).…”

Section: Research Notementioning

confidence: 99%

“…In the field of tourism research, the analysis of status, significance and agency of animals has remained at a rather superficial level apart from some exceptions. Therefore, animals have mostly been considered as resources and passive objects which can be used for human purposes (Bertella, 2014;Yerbury, Boyd, Lloyd, & Brooks, 2017; see also Äijälä, García-Rosell, & Haanpää, 2016).…”

Section: Research Notementioning

confidence: 99%

Knowing through interspecies relationality in tourism? Animal agency in human-sled dog encounters

Äijälä

2019

matk

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The Co-creation of Animal-based Tourism Experience

Cited by 64 publications

References 24 publications

Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption

Wildlife tourism through the co-creation lens

Knowing through interspecies relationality in tourism? Animal agency in human-sled dog encounters

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