“…When Clarivate Analytics acquired Publons on 1 June 2017, there was much interest in understanding if this would result in either an evolution and improvement, or commodification, of peer review. 1 , 2 The reason is because peer review tends to be exploitative, frequently extracting professional services, especially of peers and editors, for little or no monetary compensation while reaping record multi-billion dollar profits, 3 , 4 so it is expected that the services, tools, 5 and industries within and around academic journals and publishers also assume an exploitative nature. To compound this exploitative state, academia and academic publishing are currently experiencing a state of ‘fake’, including the abuse and fraud of peer review.…”