2001
DOI: 10.2105/ajph.91.2.288
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The cigar revival and the popular press: a content analysis, 1987-1997

Abstract: OBJECTIVES: The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997. METHODS: A content analysis of 790 cigar-focused newspaper and magazine articles was conducted. RESULTS: Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentio… Show more

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Cited by 33 publications
(6 citation statements)
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References 13 publications
(8 reference statements)
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“…Cigars and cigarillos were consistently viewed as less harmful and distinct from cigarettes, all of which is consistent with the way cigars have been positioned. 6 11–13 There were several indications that plain packaging and new GHWs were challenging views that cigars were less harmful. There were also strong indications that plain packaging and GHWs were substantially reducing the perceived distinctions in prestige and desirability between cigars and cigarettes for cigar smokers.…”
Section: Discussionmentioning
confidence: 99%
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“…Cigars and cigarillos were consistently viewed as less harmful and distinct from cigarettes, all of which is consistent with the way cigars have been positioned. 6 11–13 There were several indications that plain packaging and new GHWs were challenging views that cigars were less harmful. There were also strong indications that plain packaging and GHWs were substantially reducing the perceived distinctions in prestige and desirability between cigars and cigarettes for cigar smokers.…”
Section: Discussionmentioning
confidence: 99%
“…Cigars have been consistently positioned as a luxury good, a status symbol and a sign of affluence and power, and as part of a successful, sophisticated lifestyle. 11–13 Cigars have been promoted with a range of historical and contemporary celebrities and public figures. 6 11–13 Analyses of print media content have also consistently found that the health effects of cigars have been downplayed and minimised.…”
Section: Introductionmentioning
confidence: 99%
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“…We developed three coding instruments to analyze advertisement images, non-advertisement images and articles based on reviews of previously used coding instruments [16,18,19,22]. To analyze the articles we adapted the American Stop Smoking Intervention Study’s (ASSIST) newspaper coding protocol [1417,23].…”
Section: Methodsmentioning
confidence: 99%
“…cigars, roll-your-own tobacco, and pipe tobacco) (Wenger, Malone, & Bero, 2001) and smokeless tobacco (e.g. snuff or chewing tobacco) as a way to retain profits among cigarette smokers (Carpenter, Connolly, Ayo-Yusuf, & Wayne, 2009; Mejia & Ling, 2009).…”
Section: Introductionmentioning
confidence: 99%