This paper aims to examine the role of religion in non‐western advertising and marketing mainly from two perspectives—religion and consumerism. The paper explores four key questions. One, what type of religious symbols, and imageries manifest contemporary advertising to repackage/brand their products and services? Two, how can major traditional religions compete with each other? Three, beyond the chosen ‘spiritual’ language/message, what is the role of other languages (second or third language or a foreign language such as English) to brand religion per se? Finally, how media modality (such as TV channels, social and digital media) provides a springboard for religious influencers to further augment the religious experience, product‐appeal and multi‐product advertising? For the exploration of these four questions, an empirical and a qualitative study of social and digital advertising in Hinduism and Islam have been carried out.