The characteristics of music video experiences and their relationship to future listening outcomes
Johanna N Dasovich-Wilson,
Marc Thompson,
Suvi Saarikallio
Abstract:Music videos are a popular method of consuming music; however, the characteristics of these experiences and their effects on music perception are poorly understood. An online survey ( N = 155) was designed using theoretical insight from Dasovich-Wilson et al.’s (2022) Intention Attention Reaction and Retention (IARR) framework. The survey consisted of two parts: the first explored the key characteristics of music video experiences, and the second explored their effects on subsequent listening outcomes. Separat… Show more
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